How to choose the right email client for Business? A complete guide to Business Email client

A robust email client for your business can offer email security and the ease of skimming through many emails without a fuss. By 2025, it is estimated the number of daily emails will be over 376. 4 billion, and hence, selecting the right email client would be a boon for your company.

However, the choice is easier said than done. Here’s what you need to know to help you navigate the nuances of choosing an email client for your enterprise.

Webmail Or Email Client?

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Webmail and email clients are top contenders for business use. It is crucial to understand the difference between them to make an informed decision.

Webmail is a web browser-based interface for managing and accessing your email accounts like Hotmail, Yahoo, Gmail, etc. On the other hand, an email client is a mobile or desktop application for managing your mailbox. You can access Webmail using the Internet or a web browser. But you can access an email client even when you are offline.

Webmail offers certain advantages like accessing your mailbox using an Internet connection or web browser without requiring additional software, scanning your emails for phishing or spam content and attachments for viruses, automatically backing up data to the email provider or server, etc. If you seek a straightforward solution to manage your mails online using a browser, Webmail proves to be a good email solution for your company.

But the email client also provides superior functionality in several regards. For instance, an email client lets you write, read and respond to emails without the need to be connected to the Internet connection. Also, an email client enables you to customize your mail inbox and securely archive, backup, or delete mails without stressing over storage space. It even lets you manage multiple accounts and makes way for a personalized experience. Furthermore, an email client can be integrated with additional extensions and applications for heightened productivity.

Top Email Clients In 2024

Newton: Newton is considered the best email client for teams as the email application has been specifically designed to ease modern-day business communication. The app lets you save emails to Evernote, Todoist, Trello, OneNote, and Asana. You can use the app with all your email accounts and across all devices, including Mac, Windows, Android, and iOS. Some of the incredible features of the app are recapping, reading receipts, and tidy inboxes. Whether you want to manage your emails within or outside the inbox, Newton is your app.
Gmail: Gmail is one of the oldest and most popular email clients. It continues to be the email client of choice for several users. Gmail is touted to have taken web-based email to the next level and even paved the way for today’s new-age interactive email applications. Using this email client, you can sort messages using tags, set up mail forwarding, and manage multiple accounts from a single interface. Furthermore, it features a robust spam filter and has strong integrations with Sheets, Docs, Slides, and Google Calendar.
Thunderbird: Thunderbird is created by a subsidiary of the Mozilla Foundation, and this email client aims to be a powerful, secure email client. While mainly used for personal use, the email client quickly became a sensation in the business world for its emphasis on security. The features of this email client are impressive and include archiving, standard mail filtering, and searching. A unified inbox allows users to manage multiple accounts in a single place. Thunderbird quickly detects phishing attacks and warns users. Besides, it doesn’t track users’ activity because of its strong focus on privacy.

Features To Look For In An Email Client For Your Enterprise

Effective management of multiple email accounts is one of the top features of any email client. It must also offer additional management features, such as filtering messages for a clean mailbox, online collaboration with to-do lists and notes, email archiving, email labeling, etc.
The email client must allow for personalization via email layouts, themes, notifications, and inbox for a customized experience.
The email client must enhance productivity and ease email handling by providing utilities like segmentation, readers for emails, and snoozes.
The email client must offer integrations with writing apps, social media apps, event calendars, time management apps, and video conferencing.
Security is one of the primary features of an email client. It must provide email security via anti-malware and spam filters, encryption, and scanning tools.
If the email client provides continual updates, it is a win-win. These updates must add new features to the email client and improve the existing ones. So, businesses are assured of always staying ahead of the curve.

Wrapping Up

Keep these tips in mind when looking for an email client for your business. The right decision is vital to enhance the productivity of your company, maintenance of email security, and seamless communication within and outside the organization.

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