Small Business Marketing

The Startups. website defines a lead as “someone who has shown interest in purchasing a business’s products or services, and has provided contact details for follow up.” Basically, for your company, a lead would be a potential customer or client. However, as reported in a LinkedIn article, a quarter of firms see their sales and […]

Merchandise options are a key part of promoting an e-commerce store. To attract customers, you need to have various products to choose from. Here are seven extra merchandise options to consider for your store. 1. Phone cases In today’s digital age, nearly everyone owns a cell phone, making phone cases a popular and profitable addition […]

The dilemma of how to promote your business is a challenge as old as time. Nowadays, the marketing landscape has completely changed – some businesses prefer to stick to digital marketing, others prefer print. We find a healthy mixture of marketing mediums is the right answer here, but if you want to elevate your traditional […]

A robust email client for your business can offer email security and the ease of skimming through many emails without a fuss. By 2025, it is estimated the number of daily emails will be over 376. 4 billion, and hence, selecting the right email client would be a boon for your company. However, the choice […]

Do you have a patient retention problem in your dental practice? Patient retention is the need of the hour now, as most dentists are struggling with low patient conversion to retain dentally satisfied patients. Patient retention is important for your dental practice – both short-term and long-term. The patient turnover rate affects the entire revenue […]

Asking for online reviews can do wonders for your small business as it helps in building trust online, gives your business more credibility over your competitors and search engines love businesses that have genuine customer reviews.    Let’s find our how customer reviews help your business online and offline?  Marketing: Customer feedback gives you key insights into consumer trends and buying habits. Your marketing team can use the information to drive decisions that can help you reach customers in new ways.   Product development: By asking for feedback about a specific product, you get a better understanding of the type of products customers actually want.  Customer service: When businesses receive reviews that involve customer experiences, they’ll be able to come up with ways […]