The dilemma of how to promote your business is a challenge as old as time. Nowadays, the marketing landscape has completely changed – some businesses prefer to stick to digital marketing, others prefer print. We find a healthy mixture of marketing mediums is the right answer here, but if you want to elevate your traditional marketing to the next level, why not consider using booklets and brochures as part of your marketing strategy?
A booklet or brochure has the right space, quality and image-rich format for you to put the best parts of your business forward to customers. You can outline your contact details, your services, your 5* reviews and much more in the many pages of a handy booklet!
Long story short, to convince you of the merits of brochure-and-booklet marketing, we’ve listed 5 benefits of using booklets and brochures as part of your marketing strategy, below. Read on and transform your traditional marketing strategy, today.
Easy distribution
Booklets and brochures can be distributed throughout your local area and beyond with ease. Just be sure to shift them to the right, strategic locations! For example, a brochure could be pinned to a public bulletin board for maximum exposure. These boards are found at most buildings open for public use, such as a library or retail store.
Kiosks at tourist attractions are also valuable springboards for the large-scale distribution, perhaps even internationally, of your brochure; tourists will carry it home with them and are more likely to remember your business there.
Still, the best marketing always begins at home. Don’t forget to keep several copies of your booklet or brochure in your company’s actual base, ready to be handed out to customers – whether that’s the reception area, office or shop.
Cost-effective marketing
Booklet making equipment, with a reliable provider such as Duplo International, isn’t that expensive! Especially when you use the equipment to make quality booklets and brochures in bulk, you soon earn back the cost of your investment in the customer attention that these brochures will bring in.
The price of booklet making depends wholly on the quantity of pages your booklet will have, the type of paper, the number of images and the various finishes – glossy, matte and so on – that good booklet making equipment can provide.
Attention-grabbing design
Booklets and brochures can be designed in any way you’d like. With such freedom in the designing process, it’s easy to grab customer’s attention! Make sure you have a vibrant, engaging front cover. Once a customer is hooked on the first page, reading the rest of your booklet is made easy and – before you know it – your business has a new devotee.
Lasting customer interest
Unlike digital marketing forms, such as a social media post, booklets and brochures are tangible. They don’t ‘go away’ at the swipe of a finger or the touch of a button. This means, being a physical product, they’re far more likely to hold a customer’s interest and memory for longer.
Customers, here, are able to browse through your pages and products whenever they’d like, tempted to come back for the different services you offer.
Great promotional potential
Booklets and brochures have great promotional potential! They could work as a ‘freebie’, thrown in with a product or service that you provide. They are also ideal goody bag fillers, handed out at a conference or event that advertises your product.
We recommend including a booklet or brochure in a welcome pack about your business, as they have plenty of real estate to showcase your full range of services and the heart of your business itself.
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