The success of a company lies in how well it can capitalize on the different marketing trends. Choose the right marketing trend, and it will be fruitful for your organization; go for the wrong one, and it will surely break your chances of success. In this post you’ll learn how to Leverage the power of Video marketing for business success and in-depth guide about video marketing.
Businesses in these present times need to keep a close watch on the latest marketing trends if they want to get ahead of their competitors. From the simplest strategies like micro-influencer and influencer marketing to the larger and the more complicated methods like video marketing and automation overall, these are different promotional elements that businesses need to understand.
So, what do you think are the latest marketing trends in 2021? What kind of advertising and marketing is most popular these days? The answer to this question is video marketing. But there’s another question that requires an answer: how to leverage the power of videos to scale your business to great heights of success.
Here’s a very insightful article by Deloitte about the global marketing trends in 2022.
Below you’ll find the in-depth guide about Video Marketing and Marketing Trends of the future for businesses.
Videos are Ruling the Market
Videos of all kinds, long and short; fun and exciting; informative and interactive, and everything in between, are taking the market by storm. The long-form and short-form visual matter with quick and easy edits are gaining huge popularity across the world.
The video trend initiated by TikTok and was duly adopted by Instagram has constantly moved up on the popularity timeline, not just among the youngsters but even among the aged individuals.
Therefore, businesses should not underestimate the power of videos in any circumstances.
Significance of Video Marketing in Business
Video marketing is no longer a choice. It is one of the most integral parts of the solid marketing plan of any organization.
A Bit of History of Video Marketing
Video marketing is in no way a mere tool for marketing professionals. Businesses have used it successfully since the 1940s. It was during this time that the very first video advertisement appeared on the New York TV station.
Now, almost 65 years from the inception of YouTube, Google did not take much time to realize the true potential of videos in the marketing field, and this was why it took over the ownership of YouTube for $1.65 billion. This was the birth of brand new video marketing as we know it in these present times.
Critical Statistics about Video Marketing
Video marketing offers businesses and organizations one of the most attractive and flexible mediums of promoting their products and services with huge sharing potential. Almost 85% of the internet audience in the United States watches videos on the internet.
Then there is half a billion of the world’s population that watches videos on different video streaming sites, especially YouTube. These statistics prove that it would be a major blunder on the part of a business if it does not capitalize on video marketing.
Target audiences of different businesses expect their favorite brands to use videos in their marketing campaigns. This proves the fact that videos have become one of the most integral parts of the everyday lives of individuals.
According to reports, 68% of the people like learning about new services and products by watching videos instead of going through textual matters.
So, businesses who find it a little intimidating to create the best of marketing videos should not take their steps back. In fact, they must have their hands on the best marketing video maker available in the market and start making some of the best product videos.
What is video marketing?
Video marketing is basically a digital strategy wherein the power of videos is used for attracting, engaging, and converting audiences into prospects and even loyal customers. It is also called video content marketing, and businesses are using it on a very wide scale as part of their marketing funnel.
Businesses have started using video maker tools to create some of the most stunning videos for attracting their target audience. But have you ever wondered why there are more and more companies jumping on this proverbial bandwagon?
That’s because videos have proven to increase engagement, conversions, and traffic- but that’s not all. Videos are valuable content offering a lot of benefits to businesses. With the right videos, businesses can:
- Accelerate the revenue growth of their company
- Influence the buyers and help them make purchase decisions
- Increase website traffic
- Rank high on the search engines
- Improve conversions
- Get increased backlinks to their webpages
- Boost shares on the different social media sites
- Get more clicks and opens on emails
- Improve conversions
Video Marketing Plan for Business
Of course, you can simply dive into creating some of the most stunning videos using the best video-making tool, but you must have a larger strategy in mind to use your video most instrumentally.
Remember, your video marketing plan will offer answers to some of the most important questions, such as:
- What are your video marketing objectives?
- What type of videos will you be making to reach your target audience?
- Who will be your target audience or the people who will be watching your visual matter?
- Who will take up the responsibility of making videos?
- What amount of money will you be spending on creating and sharing videos?
- What channels will you be embedding, sharing, and distributing your videos on?
- How do videos suit your marketing campaigns, or how do they fit your demand generation techniques and account-based marketing plan?
- How to analyze the performance of your visual content?
All the different organizations will have different answers for these questions based on their larger goals as a business and other techniques for achieving the same. The type of videos you make will completely depend on the target audience you are looking to lure and the platforms where they spend much of their time.
When trying to come up with a video marketing plan, it is also important for you to think about who will be using your videos. This is important because your sales, marketing, customer service, and support team will want different videos for varied purposes.
Video Marketing and Storytelling
Earlier, it was a norm to use pictures instead of textual matter, considering that even a thousand words will not make the same impact as a single picture. But if that’s the case, can you imagine the effect of videos? How much would a minute of video be worth?
Videos are quick at pulling in people’s attention, but storytelling makes them stick to the videos they are watching right till the screen fades out. The key to creating compelling stories is emotion.
Your main objective should be to make the viewers connect to your video emotionally. Once you are successful in doing so, you will be having more people watching the videos coming from your end even in the near future.
Now the problem lies in understanding the right way of connecting with individuals emotionally. How do you go about doing this? First, you must understand that connecting with the audience does not mean making them come to tears. It is not the only way of engaging their emotional self.
Instead, you must work on ways to evoke sadness, happiness, anger, and fear through proper video storytelling. Fortunately, there are a number of storytelling tips that you can adopt to give your video-making procedure a head start. Here are the tips:
- Try to make your viewers laugh. Once they laugh watching your videos, they will like coming back for more.
- Do not just inform the viewers; show them everything through your videos.
- Get as creative as you can. If you are successful in delighting your audiences, it will improve their mood.
- Narrate one complete story. By complete story, it means content that has a clear beginning, middle, and end.
- Take a good time in coming up with concepts that are a hit among the viewers.
- Always work on keeping videos snappy and short.
Last but not least, do not choose your business or its products and services as the main subject of your video story. When the viewers smell something salesy with the videos they are watching, they tend to move away from it.
So, initially, you must find viewers for your videos and once they are regular on your podium, try informing them about your business bit by bit.
Types and Styles of Video Marketing for Business Growth
In this section, you will understand what type of videos bring in the greatest returns on investment and the way they can help in the growth of your business.
As per research, 76% of marketers state that videos produce more conversions in comparison to other forms of content. There are basically four varieties of video marketing perfect for social media sites.
They are educational, controversial, live, and entertaining visual matters. Entertaining video content is any kind of visual matter that makes an individual express a certain emotion like crying, laughing, or getting enraged.
Video content is the only thing you require if you are looking for different ways of connecting with customers. It is a kind of marketing that gives you the flexibility to create entertaining, informative, promotional, and educational content to engage and attract the target audience.
The majority of the video marketing campaigns start with a coordinated and strategic effort to help businesses build their brand identity and drive their target customers to buy products or services.
Nevertheless, before diving in, you must understand what type of video content will get you maximum user engagement. There are different varieties of videos that businesses can go for. There are endless combinations to try. In the style category, you can consider:
- Animated video
- A live-action video which includes options such as interviews and talking heads
- Live streaming video
- Text overlay video
- Virtual reality videos or VR video
- 360-degree video
- Choose-your-own-adventure video
- One-to-one video
- Screen share video
Oh, the types are also there! There are nine important types of videos businesses should definitely go for if they really want to scale to new heights of success. The essential varieties include:
- How-to videos
- Explainer videos
- Culture videos
- Promo videos
- Demo videos
- Case study videos or testimonial and customer story videos
- Personalized videos
- Recorded webinars or simple webinars
- Thought leadership videos.
All these different varieties of videos serve varied purposes and fit in different parts of the marketing funnel. The most significant ones for the purpose of video marketing include how-to, demos, webinars, and explainers. Above is a list a video categories that should be the part of your video marketing strategy.
What Kind of Visual Matter Do Customers on Social Media Engage With Most?
According to studies, over 54% of consumers in the United States, Colombia, Mexico, and Germany like web videos, while 34% of individuals like social media videos. Research also shows that YouTube is the most popular social media platform for businesses to share their videos on the whole.
For businesses wondering about the type of visual matter they must produce for receiving maximum engagement, it is necessary to answer the different questions that customers have most of the time while also working on leaving a lasting impression that connects emotionally.
Determining your business’s target audience will help you decide on the different varieties of videos that will bring in customer engagement. As per data available, there are three varieties of videos on the social media sites that the consumers tend to engage with most. They are:
Educational videos provide answers to the different questions that people have. for example, this particular written content can drive in high traffic, but then there is an entire group of individuals who would rather watch videos on the same matter instead of going through this content.
These people will do so because visual matter allows them to see and even hear someone explaining everything about this particular topic. Different people receive information in different ways.
Therefore, it is always considered smart on the part of businesses to offer content in varied formats so they can easily reach different audience members in the format they actually prefer.
Controversial videos are the videos with shock value or the ones that make individuals favor a certain side. For instance, if someone has jumped out of a moving plane while recording a video or some boys are doing weird things to get the maximum views, people watch and even share such videos with others.
However, people even choose who they are rooting for while watching and sharing such videos. Businesses must have a clear idea of their audience along with their views before making controversial videos.
After all, you will not want your videos to backfire and result in the loss of potential or existing customers. Will you?
Entertaining videos are visual matters that attract an individual emotionally. Such videos can make people cry, laugh, or even make them afraid and angry. The main objective of this kind of visual matter is to keep the audience engaged by generating a kind of emotional connection.
Such videos can be short posts by comedians, funny clips of production sets of companies, and entertaining visuals of people at work within a business concern. These videos go a long way in building interest among the audience and enticing the viewers so they watch the entire segment.
Extra Matter- Live Videos
Yet another variety of social video content possessing the power of engaging the consumers on a global scale is live videos. They create engagement in real-time, which is one of the most important reasons why the majority of the social media platforms offer live video and live streaming support.
There’s Facebook Live- the live video streaming platform that can generate maximum traffic. Facebook, with its face-to-camera videos, allows users to produce marketing messages most effectively. It even allows users to publish content and track the performance of the same.
Twitter Live is yet another effective tool where businesses can conduct live broadcasts for reaching audiences. It is one of the best ways of publishing short-form videos along with breaking news coverage.
Twitter Live enables businesses to broadcast at different conferences and even launch events for showing everything that is happening to the viewers in real-time.
Instagram Live was initially created to expand the photo-sharing potentials of Instagram. Live videos on Instagram are an essential part of Instagram Stories. These are video clips not more than 15 seconds in length.
Instagram Live is used as an extension of a business’s or an individual’s photos. Such live streaming videos can even provide behind-the-scenes insights, short chats with audiences, and Q&A sessions.
The key to engaging customers through videos is not making them salesy but narrating a story. Of course, you have made the most compelling video ever, but it would not draw in the desired returns if people do not connect with it.
So, if you really want to stay ahead of your competitors while keeping up with the latest trends at the same time, you must leverage the power of video marketing most effectively and try different types of video marketing using online video marketing software and online video marketing services.
InVideo.io is one of the largest Online Video Creating Platform for Marketing, Education, Entertainment and other purposes. It is used by over 800K users world-wide.
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