Here is how Advanton works: you bring a question about a market, a business idea or an economy, and Advanton helps you answer it with official data, then act on the answer. Watch the six steps below, or read them underneath.
1. Ask a question in plain words
Type what you want to know. Ask Advanton finds the answer in more than 8,600 official statistics and shows the source.
2. Explore the data behind it
Charts, tables and rankings for India, the US and 217 countries. Here: what an urban resident spends a month, by state.
3. Size your market
Narrow national spending to your state, your city and the share you could win, with the method shown.
4. Get a market report
Build a free report for any business and Indian state, or read our original research reports.
5. Turn research into action
Test your idea, plan costs and payroll, build a website and list your business with free tools.
6. Save, download and cite
A free account keeps your reports and statistics, with Excel and PowerPoint downloads and ready-made citations.
1. Ask a question
Type what you want to know into Ask Advanton, in plain words: "How big is the bakery market in India?", "What share of US retail is online?" or "How much do people in Kerala spend a month?" Ask Advanton searches more than 8,600 official statistics and shows the best answer with its key figure, a summary and its source.
2. Explore the data
Every statistic has its own page with a chart, a data table, an explanation of what the numbers mean, related figures and the official source. Browse by topic on the statistics hub: consumer spending, population, small businesses, GST and factories in India; consumer spending, retail, e-commerce, jobs and pay in the US; and 39 economic and social indicators for 217 countries.
3. Size your market
Use market size estimates for 200 Indian business types and US spending categories, or follow our step-by-step guide to calculating market size with TAM, SAM and SOM. Every estimate shows its method, so you can adapt it to your city and your plan.
4. Get a market report
Build a free market report for any business and Indian state, with market size, customer demand, competition, what similar businesses earn, licences and your own plan figures. Or read Advanton Reports, our original research on consumers, small businesses and markets, and the industry statistics pages.
5. Turn research into action
When the numbers work, act on them with free tools: test your idea with the Business Idea Reality Check, plan wages and cash flow, build a website with Get Online, and list your business in the directory. Step-by-step guides cover starting, running and growing a business.
6. Keep your research
Create a free account to save statistics and market reports in one place, and download statistics as Excel, PowerPoint, CSV or PNG files (two free downloads, each unlocking one statistic in every format). Every statistic has ready-made citations in APA, MLA and Chicago style, and shows when its data was last updated.
Who uses Advanton
- Founders and startups validating an idea: market research for founders
- Small businesses applying for loans: market data for loan applications
- Students and researchers: statistics for students
- Journalists: newsroom
Where the data comes from
Every figure comes from an official source, such as India’s Ministry of Statistics and Programme Implementation, the US Bureau of Labor Statistics, the US Census Bureau and the World Bank, and is named and linked on its page. Figures Advanton calculates are labelled as estimates. Read our methodology for details.
Last reviewed November 11, 2026. Startup costs are estimates; check local prices, licensing and tax rules before you commit money.
