Are you starting an HVAC company and do not know how to grow your business? Most of the contractors do not know how to market and grow HVAC business and in this post you will find all the details about how to get hvac customers, how to get hvac leads and the best ways to advertise hvac business and how to run free marketing campaigns for high conversion rate. Marketing for HVAC companies has always been complicated but by the end of this post you will be equipped will all the knowledge to grow your hvac business by generating quality hvac leads.
HVAC business is highly competitive and mostly small business owners struggle when it comes to generating hvac leads and business inquiries. One important thing that you need understand is that HVAC business relies on local customers and it is not b2b. Therefore, your marketing efforts should also be focused on generating local sales leads. But the question is how to generate local hvac leads? Well, with a strong online presence for HVAC company and local inbound marketing for HVCA contractors in Florida, California, Texas, Boston, Maryland, New Jersey and across all of US, is tightly integrated together in one platform that enables your business to grow within few weeks and achieve higher ROI.
HVAC industry in the United States in 2020 is expected to grow and opportunities for HVAC contractors will stay on the positive side. HVAC contractors should focus on energy efficient systems to reap the benefits.
How big is the HVAC industry in the US?
HVAC industry is set to grow in the United States due to the rising demand in the energy efficient products and people are spending more to keep their HVAC systems well maintained.
Total revenue of the HVAC industry in the US in 2018 was US $$94bn and there were total 112,841 HVAC companies while a total of 512,354 people were employed in the industry.
From 2013 – 2018, Heating & Air-Conditioning Contractors in the US have grown by 3.1% which shows an uptrend in the growth and this momentum is expected to touch higher levels as the demand among consumers is growing.
Looking at the numbers we can easily say that there are huge opportunities in the HVAC business but you need a solid business plan and a marketing strategy to succeed.
How to grow HVAC Business and get commercial HVAC leads in 2020?
80% of contractors do not know how to market their HVAC company and this is where the real problem starts to build up. You do not have prospects and new leads to continue the work in future and by the time you are trying various marketing tactics such as search engine optimization or paid advertising, season is over…..isn’t it? Traditional marketing techniques do not generate any results for small businesses in today’s time.
It takes smart work, sweat, experienced marketing team and a solid marketing strategy for running a business than just dreaming. In order to stay in the business for long-term you need to take steps towards towards growing your HVAC business as it is brutal and competitive. Effective marketing for hvac companies should include local business optimization techniques and sales funnel buildup through referrals and a minimum of 3 different hvac lead sources.
There are total 112,841 businesses operating in the US HVAC industry, which suggests that for new and small HVAC companies it is difficult to grow and survive in the business if they don’t focus on the organic growth by reaching out to the local customers. In order to get hvac leads, local hvac customers need to find your business online or through referrals.
Any contracting business whether its Home Remodeling, Flooring, Plumbing, Duct Cleaning, Tile Repair or HVAC, relies on local customers and most of the contractors are only able to deliver services in few neighboring cities besides their own city or town. You can get hvac customers fast and keep your sales funnel full if you know the right tactics for hvac marketing that should include at least 3 hvac lead sources. If you are looking for new customers that would turn into potential customers then in this post you will find the best marketing strategies for HVAC business.
But the real challenge is to find and reach out to the local customers when you want to get hvac leads, organically.
Growing a business organically means not spending funds on paid advertising or online advertising such as Adwords or PPC or social media marketing and relying on word or mouth, customer referrals and organic search results online that appear when you search for a local business in your area.
Best Marketing Strategies to get hvac leads and hvac customers
Lead generation for HVAC company only works when you know your target market and based on that you create a solid marketing plan which includes online marketing, digital marketing, email marketing for building email list, and other forms of media marketing.
Create a Website for HVAC Company and convert your visitors into customers
In today’s internet age where people search for a local business every single second, not having a website means you are no where in the competition. A Website is a set of web pages that describes your business in a well structured format which readable by web browsers.
Don’t worry about having a fancy looking website as customers want information that they are looking for and this is where you need to focus and search engines love content more than a fancy design. Get a website that has all the information about your HVAC services, custom landing pages, contact information, a contact form to capture leads and information about your company. Think of your website as a channel for generating online business.
If you have customer testimonials and reviews, don’t forget to add them as Google loves them and shows them in local search results and improves your chances of ranking higher when people search for HVCA companies in your town or city.
Create Local Citations and Google Business Listing for your HVAC company
Local citations are local business listings on various web directories that allow creating business profiles about your company or firm and one of the top on the list is Google Business Listing.
Google Business Listing is focused towards local businesses and it allows you to display your HVAC company information in google maps and google’s local search results. You can learn how to create google business listing in few simple steps.
The second most important step is to optimize your google business listing by keeping you business information such as Business Name, Contact Details, Phone Number, Address etc. up to date. You can create a link for customers to leave a review on your HVAC company listing that helps build trust online for your business and rank higher in local results which is very important for getting hvac customers. Local citations are also a great way of getting quality backlinks from high DA websites.
Create Social Media Pages for your HVAC business
Social media is a ranking signal for Google’s Organic Search results and you cannot ignore social media when it comes to promoting your hvac company for generating leads and customers organically. Not only social media helps create awareness about your brand but also help you connect with others operating in the same space.
Learn how to use social media to grow business in 2019.
Think of social media marketing as a word of mouth in 2019 for growing your hvac business. There are many different ways in which a marketer can utilize social media platforms such as facebook, twitter and instagram to spread a word about your HVAC services, build brand awareness and drive traffic:
- Share your blog posts and other content such as services page from your website on Facebook and Twitter for the users. Content marketing is the most effective way to generate leads for HVAC companies.
- Connect with people in your locality on facebook to spread awareness about your product or service.
- Share new posts from your industry and tips that are related to the residential hvac systems as well as commercial.
- Run giveaway campaigns on Facebook to attract local users to your brands. e.g. $50 giveaway for answering a simple question about air conditioner cleaning.
- Use twitter to share customer testimonials to attract prospects and hvac customers that are hesitant to do business with you.
- Online marketing software such as Hubspot can be very useful when it comes to marketing automation by enabling you to manage your marketing and sales effortlessly and efficiently.
How we help with Marketing for HVAC companies in Florida, Texas, New Jersey, California, Maryland, Atlanta, Boston and other states of US?
Advanton provides marketing for HVAC contractors in Florida, Texas, California, Atlanta, Boston, Maryland, New Jersey and all other states in the US by providing a strong online presence in the CLOUD which has a business website free, content, free business emails and marketing apps for just $15/mth.
HVACR Calendar: Training, Conventions and Trade Shows
Here is a list of upcoming industry education and training events (updated January 2020).
If you are an HVAC contractor looking to learn, gain insights, expand your knowledge and grow your HVAC business then below is the list of events in the United States that you should attend:
- PHCC Educational Foundation Scholarship program 2020
- Digital marketing strategies for HVAC in 2020
- Commercial Piping Solutions Course
- National HVACR Educators and Trainers Conference
Marketing for HVAC companies has been expensive and ineffective but with Advanton you don’t have to spend hundreds dollars to generate hvac leads and revenues. With as little as $15/mth your business will be online and local customers start finding your business within weeks.
Call: 205-624-7254 or fill out the form on the right to get started free and find local customers for your business.