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Home » Creative and Best Advertising Ideas for Small Businesses in 2020

Creative and Best Advertising Ideas for Small Businesses in 2020

October 22, 2018 65 Comments

advertising ideas for small businesses

As a small business owner who is just getting started or already into some kind of small business, one of the pain areas that you have to constantly deal with is the advertising and marketing to increase sales. Word of mouth is slow, TV advertising is expensive and online advertising doesn’t guarantee results. So, what are some of the effective advertising ideas for small businesses that can really help you grow?

Today, we will share with you a collection of tried and tested Advertising ideas for small businesses that you can try and grow your small business quickly.

Good advertising ideas for small businesses that are effective and affordable

Table of Contents

  • Good advertising ideas for small businesses that are effective and affordable
  • Print Advertising
  • Professional and Community Opportunities for Small Businesses
  • Non-Print Forms of Advertising for Small Businesses such as Cable TV advertising ideas for small businesses.
  • Another effective advertising idea for small businesses that you may have missed is radio advertising.
  • Local Web Directory Submissions
    • How to advertise your business for free?
    • Email Marketing
    • Targeted Channels for Online Advertising for Small Businesses
    • Listing your items on amazon or ebay
    • WhatsApp groups
    • Search Engine Optimization (SEO)

Small Business advertising costs for both print advertising and online advertising and learn how to advertise your business for free, below:

Print Advertising

Print is not dead and it will never be dead. People still love to open newspapers in the morning and go through it to find out what’s happening around them.

  • Advertising in local newspaper is not expensive and in fact you can negotiate on prices with the ad booking agency for discounts if you book your ad for multiple weeks. It is one of the best ways to inform local customers about your small business and in no time you would start getting calls and inquiries.

You can find a list of local newspapers and ad rates here

  • Direct mail still works. People love to receive post cards, brochures and pamphlets. Direct mail is one of those advertising ideas for small businesses that is effective and works better then email marketing or cold calling. So, start sending beautiful postcards, brochures and pamphlets to the local residents in your area and you can quickly grow your customer base.
  • Billboard Ads deliver higher exposure to your small business and therefore you get better results. Billboards are often seen on the freeways and downtown areas and often catch the attention of the people driving by or walking on the streets. Billboard Ads are a great advertising idea for small businesses that are looking for immediate exposure to their brand. One of the best forms of advertising for small business which is also very cost effective.
  • Bus and Truck Advertising – You may have seen advertising banners of various brands on buses and trucks. Not only small businesses but established brands also rely on bus and truck banner advertising to get exposure in targeted areas. Although, bus advertising through a state owned public transport services can expensive but you can always talk to private tour bus operators and truck drivers that are willing to stick your banners for a small fee.
  • Don’t forget to get your business cards printed even before you open your store, shop, office or engage in business activities. Distributing your business cards to prospective clients or customers before starting up can help you in acquiring few customers even before you launch your small business officially.

Professional and Community Opportunities for Small Businesses

Get registered with local business organizations and communities and they offer immense small business promotion opportunities to get your name out there.

Every professional or business organization offers exclusive advertising opportunities for their members, ranging from free promotion on the organization’s website through special section newspaper advertising.

These local business organizations also offer a range of advertising solutions for small businesses both online and offline through a network partners that include local newspapers and community web portals.

Don’t forget local trade shows as a means of getting the word out. The main reason to participate in trade shows is to be seen and get known locally.

As a small business owner you may want to focus on your local community and participation in local trade shows is among the best advertising ideas for small businesses.

Remember, we are not talking about large trade shows here as they are quite expensive, we are talking about industry specific trade shows that are hosted by various local business organizations at the community level.

You can find a list of conferences for small business owners in USA

Partnering with other small businesses in your area can provide you with the right amount of exposure locally and can greatly increase your advertising power. Getting involved in a local charitable event or a community event is an effective small business advertising and getting your name out there. So, find out local community and charitable events that suit you and get involved. It is one of the best forms of inexpensive marketing ideas for small business.

Non-Print Forms of Advertising for Small Businesses such as Cable TV advertising ideas for small businesses.

Since, you can’t afford an air time on a popular TV channel it doesn’t mean that your small business can’t be seen on TV. Cable TV providers and companies offer advertising ideas within the budget of small businesses, from advertising on the TV Guide Listings or Real Estate channels through running infomercials.

You can find out more about the cost of advertising on Cable TV

You can find a list of TV stations serving your area

Another effective advertising idea for small businesses that you may have missed is radio advertising.

Local radio stations offer cost effective advertising solutions that are highly targeted and reach potential customers in no time. A catchy advertising jingle on a radio grabs the attention of the listeners and that’s what you need to when it comes to getting a word out about your small business.

You can find out more how much radio advertising costs

Local Web Directory Submissions

When it comes to advertising ideas for small businesses one of the most common places to spread a word about your small business are the web directories. These directories offer immediate visibility to your business locally as soon as you submit a profile. So, don’t miss out the web directory submissions as they are highly effective for both your business and your business website.

If you already have an in-house mailing list or are able to develop one, email advertising can work for you. There are two ideal things about it: Everyone has email nowadays and you can customize the email you send to target specific groups of customers or even individuals.

Outsourcing Payroll Services

Here’s a list of web directories where you must submit your website and create a business profile

Local Online Marketing tips to boost local business

Best Small Business Software

How to advertise your business for free?

There are several inexpensive marketing ideas for small business that help you advertise your business for free and are highly effective. Some of them are mentioned below:

Email Marketing

You may receive several newsletters everyday in your inbox. Most of the time you delete them without paying much attention but sometimes you spend time on going through those newsletter emails as they interest you or useful to you.

Sending email newsletters often can help you reach potential customers in your targeted market without spending anything on marketing. All you have to do is create an email list of your existing contacts and gather new email addresses of the companies and businesses that you want to reach out to and then signup for any free email marketing service such as mailchimp, zoho campaigns or constant contact and you are good to go.

Targeted Channels for Online Advertising for Small Businesses

If you are looking to sell products to the consumers then starting with eBay and amazon can be a fast and inexpensive way to make sales, generate income and at the same time reach out to the potential customers make them aware of your products.

Listing your items on amazon or ebay

It is also an effective form of advertising as it helps giving your brand a greater exposure online.

Advertising on facebook is relatively inexpensive compared to Google Adwords and other online ad networks. Facebook also has a huge user base and targeting your ad campaign within a certain geographical area or region helps users discover your business or brand and engage with it.

WhatsApp groups

WhatsApp also has a huge user base and it has also become one of the important advertising tools for small businesses. You can easily create a group on whatsapp and send invites to the users to join. You can then post engaging content about your business or products and interested users may respond accordingly.

Search Engine Optimization (SEO)

If you are looking to advertise your business for free ans seeking long-term growth and results then you should invest in SEO of your website. Search Engine Optimization is not expensive at all if you know which company or agency to work with. SEO helps with organic growth and drives organic traffic to your website and drives results that you cannot expect with online advertising.

Have patience and try the above listed advertising ideas for small businesses to grow your small business slowly and steadily. Don’t be in a hurry as it takes a while before any business takes-off.

A good advertising is the one that drives results for your small business and you have to keep trying to figure which form of small business advertising works for your business.

Note: Get a Free Business Website, Free Company emails and Free Sucess marketing for 365 days with ADAVNTON. Join other 10000 small businesses that succeeded with a strong online presence. Get Started free!

Filed Under: Small Business Marketing

Reader Interactions

Comments

  1. Yusen says

    November 13, 2019 at 7:49 am

    Great informative website!

    Reply
  2. Teddy says

    December 9, 2019 at 12:39 pm

    I have read few great business advertising ideas Microsoft web site few months ago and now I read the best advertising ideas for small business on Advanton. Great website and lot of information!

    Reply
  3. Sasha says

    December 31, 2019 at 4:36 am

    Some of the best advertising ideas are mentioned in this post. Loved it!

    Reply
  4. Cedric Ricardo says

    February 1, 2020 at 1:51 pm

    Appreciating the time and effort you had put into your blog
    and detailed information you have provided about advertising ideas for small business owners. It’s a great piece of information for small businesses to get creative with advertising.

    Reply
  5. Dennis Bates says

    February 20, 2020 at 7:51 am

    Excellent website for exploring best advertising ideas for small business. Very useful for small business owners!

    Reply
  6. Seth says

    February 27, 2020 at 12:40 am

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    Reply
  7. Lili Bates says

    February 28, 2020 at 12:14 am

    Hi, this is a great website presenting best advertising ideas for small business owners!

    Reply
  8. Derick says

    February 28, 2020 at 11:45 am

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    Reply
  9. Federer Roger says

    February 29, 2020 at 2:55 am

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    Reply
  10. Eugene says

    March 2, 2020 at 3:31 am

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    Reply
  11. Bryan Adams says

    March 4, 2020 at 12:50 am

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    Reply
  12. Sylvester Stallone says

    March 5, 2020 at 1:05 pm

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    Reply
  13. Laurence says

    March 7, 2020 at 6:08 am

    Hi, Thanks for putting together these great advertising ideas for small business owners!

    Reply
  14. Margret Thatcher says

    March 7, 2020 at 8:02 am

    Hello, great post about small business advertising ideas. Very helpful!

    Reply
  15. Hansen Bell says

    March 8, 2020 at 10:25 pm

    These are some really great advertising ideas for small business owners. Very helpful!

    Reply
  16. Sherry says

    March 13, 2020 at 12:05 am

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    Reply
  17. Lavina Farrell says

    March 14, 2020 at 9:36 am

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    Reply
  18. Mitchell says

    March 14, 2020 at 6:41 pm

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    Reply
  19. Alexis says

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    Reply
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    Reply
  21. Bob says

    March 15, 2020 at 11:40 am

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    Reply
  22. Lisa Hyatt says

    March 15, 2020 at 9:36 pm

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    Reply
  23. Juan Huntington says

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    Reply
  24. William Angeles says

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    Reply
  25. Alton says

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    Reply
  26. Judi says

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    Reply
  27. Theresa Devaney says

    March 20, 2020 at 8:37 pm

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    Reply
  28. Bradley says

    March 24, 2020 at 4:55 am

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    Reply
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  30. Ann Nicholls says

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    Reply
  31. Nick Jonas says

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    Reply
  32. Selina Mcewan says

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    Reply
  33. Dori Jeffries says

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    Reply
  34. Gladys Scanlon says

    March 25, 2020 at 6:21 pm

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    Thanks again for a great article!

    Reply
  35. Marcia Haralson says

    March 25, 2020 at 7:37 pm

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    Reply
  36. Beth Bailey says

    March 25, 2020 at 9:13 pm

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    Reply
  37. Mary Hutchison says

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    Thank you for sharing!

    Reply
  38. Tory Evans says

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    Reply
  39. Dina Scollen says

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    Reply
  40. Shirley says

    March 28, 2020 at 3:32 am

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    Reply
  41. Nathan Pole says

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    Reply
  42. Joanna Miller says

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    Thanks for sharing!

    Reply
  43. Chris Hemsworth says

    March 29, 2020 at 4:42 am

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    Reply
  44. Valentino says

    March 29, 2020 at 9:57 am

    Great post for small business owners that need ideas for advertising their businesses at low cost. Very helpful post!

    Reply
  45. Izzy says

    March 29, 2020 at 2:24 pm

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    Reply
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    Reply
  47. Martin Douglas says

    March 30, 2020 at 6:26 am

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    Reply
  48. Ilena Kervis says

    March 31, 2020 at 1:52 pm

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    Reply
  49. Selina says

    April 1, 2020 at 12:24 pm

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    Reply
  50. Kermit Omidyar says

    April 3, 2020 at 1:38 am

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    Reply
  51. Ryan says

    April 3, 2020 at 11:00 am

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    Reply
  52. Tracey says

    April 5, 2020 at 2:02 am

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    Reply
  53. Elisha Buchanan says

    April 5, 2020 at 4:00 am

    I am a small business owners and constantly look for different ways to promote my business. Your post has some great advertising ideas and I am using few of them for my small business promotion. Really useful information you’ve provided in this post. Thanks for great work!

    Reply
  54. Emily says

    April 12, 2020 at 12:44 am

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    Reply
  55. Alan Hemsworth says

    April 12, 2020 at 3:20 am

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    Reply
  56. Orlando Aigen says

    April 12, 2020 at 12:12 pm

    Great post for creative advertising ideas!

    Reply
  57. Tyler Stallone says

    April 14, 2020 at 2:47 am

    Truly, you made it look like advertising is simple and affordable for small businesses. Very useful information. Good Job!

    Reply
  58. Stuart Meyer says

    April 14, 2020 at 5:16 am

    Insightful information regarding advertising ideas for small businesses. I appreciate your effort in writing this blog post for small business owners.

    Thanks!

    Reply
  59. Bennie Aguilar says

    April 15, 2020 at 9:14 pm

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    Reply
  60. Alicia Glory says

    April 22, 2020 at 3:26 am

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    Reply
  61. Elba Smith says

    May 10, 2020 at 11:18 pm

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    Reply
  62. Philip Chappel says

    May 23, 2020 at 3:06 am

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    Reply
  63. Dale Hankook says

    May 23, 2020 at 4:51 am

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    Reply
  64. Nichole Oldan says

    June 10, 2020 at 4:17 pm

    You have shared some really practical advertising ideas for small businesses at low cost. Very useful advertising ideas and tips!

    Reply
  65. Madeline says

    September 30, 2020 at 10:54 am

    I have read so many articles about small business marketing but this post is actually a good piece
    of writing that has covered the marketing topic in detail and very insightful for new business owners. Thank you!

    Reply

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