Updated October 2026
Anytime Fitness is the world’s largest co-ed 24-hour gym franchise, with thousands of clubs worldwide. Its model is simple: smaller gyms open around the clock with key-fob access, run with a lean staff. This guide covers what an Anytime Fitness franchise costs in 2026, what owners report earning, and how to decide whether it’s right for you.
Anytime Fitness at a glance
Table of Contents
- Clubs: about 5,800 in roughly 40 countries, with about 2,300 in the United States, according to a June 2026 analysis by Franchise Investor Data.
- Parent company: Purpose Brands, the franchisor behind several fitness and wellness brands.
- Format: 24/7 access gyms, typically smaller than big-box clubs, with personal training and coaching services.
- Market: US gym and studio membership reached a record 81 million in 2025, according to the Health and Fitness Association. See our fitness industry profile.
How much does an Anytime Fitness franchise cost?
| Cost | Amount |
|---|---|
| Initial franchise fee | $42,500 (veterans can receive a discount) |
| Total initial investment | Roughly $380,000 to more than $970,000 in recent disclosures |
| Royalty | Flat monthly fee (several hundred dollars a month in recent disclosures) |
| Advertising fee | Flat monthly fee |
The investment range varies by disclosure year, club size, location and how much build-out a space needs. Entrepreneur lists an initial investment of about $381,575 to $783,897, while Franzy’s summary of the 2024 Franchise Disclosure Document (FDD) shows $397,516 to $973,121. Always use the current FDD from the franchisor, since figures change every year.
A flat-fee royalty model
Unlike most franchises, which take a percentage of sales, Anytime Fitness charges flat monthly royalty and advertising fees. That means owners keep more of each additional dollar as a club grows, though the fixed fees weigh more heavily on a club that’s still building membership.
Where the money goes
- Leasehold improvements: turning a retail space into a gym, often the largest cost.
- Equipment: cardio machines, strength equipment and free weights.
- Security and access systems for 24-hour operation.
- Signage, technology and furnishings.
- Grand opening marketing and presales.
- Working capital to cover costs until membership covers expenses.
Ongoing costs after opening
Beyond the flat franchise fees, a typical club’s monthly budget includes:
- Rent and common area charges, often the largest fixed cost.
- Staff wages: a manager, coaches and part-time team members.
- Utilities, which run around the clock in a 24/7 facility, including lighting, heating and cooling.
- Equipment financing and replacement, since machines wear out and members expect up-to-date equipment.
- Cleaning and maintenance, which members notice immediately.
- Local marketing on top of the brand’s advertising fund.
- Insurance and software, including the member management and access-control systems the brand requires.
How much do Anytime Fitness owners make?
The franchise’s Item 19 (financial performance representation) for 2026, as reported by Franchise Investor Data, covered 1,683 franchised clubs with coaching services and showed:
| Measure | Reported 2026 Item 19 figure |
|---|---|
| Average club revenue | About $447,000 |
| Median club revenue | About $399,000 |
| Top quartile | About $742,000 |
| Bottom quartile | About $232,000 |
Revenue isn’t profit. From revenue you pay rent, staff, the flat franchise fees, utilities, equipment financing, insurance and marketing. The gap between top and bottom performers is large, so location, membership sales and the personal training program matter enormously. Speak with current and former franchisees before signing.
Requirements to become a franchisee
Franchisors set minimum net worth and liquid capital requirements, which change over time; check the current requirements during the discovery process. Expect to:
- Complete an application and financial review.
- Receive and review the FDD (by law, at least 14 days before signing).
- Attend discovery and validation calls with existing owners.
- Secure a site that fits the brand’s requirements.
- Complete training before opening.
Anytime Fitness clubs can be run with a manager, and absentee or semi-absentee ownership is allowed with a designated operator, according to Franchise Investor Data’s review of the FDD.
Questions to ask existing franchisees
Talking to current and former owners is the most valuable part of due diligence. Useful questions include:
- How long did it take your club to break even, and how much working capital did you really need?
- How close were your build-out and equipment costs to the FDD estimate?
- What does the franchisor’s support actually look like after opening?
- How much of your revenue comes from personal training and coaching?
- How do you compete with low-cost big-box gyms nearby?
- What would you do differently if you opened again?
- Would you buy another club?
Ask the franchisor for a list of former franchisees too; the FDD includes contact information for owners who left the system in the past year.
How a new club launches: presales and the first year
Most new gyms sell memberships before opening, often from a temporary sales office or with promotions to founding members. A strong presale campaign gives the club cash flow and momentum on day one. Typical launch activities include:
- Founding-member pricing for early sign-ups.
- Local digital advertising targeted around the club.
- Community partnerships with employers, schools and healthcare providers.
- Grand opening events and free trial passes.
After opening, member retention matters as much as new sign-ups. Clubs that build relationships through coaching, small-group training and regular check-ins tend to keep members longer. See our guide to keeping customers coming back.
Example: how many members to break even?
Imagine a club with monthly costs of about $30,000 for rent, staff, utilities, flat franchise fees, equipment payments and marketing. If memberships average $45 a month, the club needs about 667 members just to cover costs, before any personal training income. Adding coaching revenue, or raising the average price with premium memberships, lowers the number of members needed.
This example is illustrative; use your own rent, staffing and pricing in the break-even calculator.
Pros and cons
| Pros | Cons |
|---|---|
| Globally recognized brand | Substantial build-out and equipment costs |
| Flat fees reward growth | Fixed fees weigh on new or weak clubs |
| Lean staffing with 24/7 access | Competition from low-cost big boxes and boutique studios |
| Members can use clubs worldwide | Equipment needs regular replacement |
| Coaching and training add revenue | Territory protections may be limited; read the agreement |
Financing an Anytime Fitness franchise
Anytime Fitness appears in the SBA’s franchise directory, so SBA 7(a) loans can be used to finance a club, typically covering the franchise fee, build-out, equipment and working capital. Equipment leasing is also common. Note that SBA 7(a) loans now require 100% ownership by US citizens or nationals. See SBA loans and the Small Business Administration and how to finance business growth.
Alternatives to consider
- Other 24-hour gym franchises, such as Snap Fitness or Workout Anytime, with different fee structures and investment levels.
- Boutique studio franchises (cycling, pilates, HIIT), usually smaller spaces with higher membership prices. See our boutique fitness studio guide.
- An independent gym or studio, with no franchise fees but no brand recognition or systems.
- Personal training, the lowest-cost way into fitness. See our personal training business guide.
How to evaluate a gym location
The difference between top and bottom clubs often comes down to location. Before signing a lease, look at:
- Population within a short drive, especially working adults and the fast-growing 65-plus group.
- Competition from big-box gyms, boutique studios and community centers.
- Visibility, parking and access for early morning and late-night members.
- Co-tenancy: grocery-anchored centers often generate steady traffic.
- Lease terms, including build-out allowances and renewal options.
Model your numbers with our break-even calculator: how many members at your expected price cover rent, staff, the flat fees and loan payments?
Frequently asked questions
Is Anytime Fitness a good franchise? It’s an established system with a distinctive flat-fee model, but results vary widely between clubs. Review the FDD with a franchise attorney and accountant, speak with existing owners, and model your numbers for your specific location before committing.
Can I own an Anytime Fitness part-time? The system allows owners to use a manager, but successful clubs still need active ownership, especially in the first year.
Do I need fitness industry experience? Not necessarily. Franchisors look for business and management skills, and training covers operations, but hiring experienced trainers and managers is important.
How long does it take to open? Typically several months to a year, depending on site selection, permits and build-out.
Next steps
Compare franchise and independent options in our fitness industry profile, plan with the startup cost calculator, and see other franchise breakdowns.
Figures come from recent franchise disclosures and third-party summaries as of October 2026. Always obtain the current FDD and get professional advice before investing.
Sources
- Entrepreneur, Anytime Fitness franchise costs and requirements
- Franzy, Anytime Fitness franchise (2024 FDD data)
- Franchise Investor Data, Anytime Fitness (2026 FDD analysis, June 2026)
- Health and Fitness Association, US fitness membership data
Last reviewed October 20, 2026. Startup costs are estimates; check local prices, licensing and tax rules before you commit money.
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