Key facts
- US households spent an estimated $563.6 billion on entertainment in 2025.
- Sporting goods, hobby, musical instrument and book stores sold $72.8 billion in January to September 2026, up 9.2% on a year earlier.
- In personal training businesses, the main occupation (exercise trainers and group fitness instructors) earns a median $46,180 a year (May 2024), with employment projected to grow 12% by 2034.
- In India, households spend an estimated ₹5,71,899 crore a year on miscellaneous goods and entertainment, a pool shared by several kinds of business.
These fitness industry statistics cover jobs and pay for personal trainers, sporting goods sales and household spending on entertainment and recreation in the US, and the market for gyms, yoga, martial arts and dance in India, from official sources.
Published November 2026. Sources: the US Census Bureau, the US Bureau of Labor Statistics and India’s Ministry of Statistics (MoSPI); the full list is at the end. Market size figures are Advanton estimates from official data; see each source page for the method.
Sales and household spending in the US
Table of Contents
- Sporting goods, hobby, musical instrument and book stores had sales of $72.8 billion in January to September 2026, up 9.2% on the same months of 2025 (Census Bureau, not adjusted for prices). Source page
- In total, US households spent an estimated $563.6 billion on entertainment in 2025 (average spending per household times about 138 million households). Source page
- The average US household spent $4,084 a year on entertainment in 2025, 14.5% more than in 2021 ($3,568). Source page
Jobs and pay in the US
- Personal training businesses: the main occupation, exercise trainers and group fitness instructors, earns a median $46,180 a year (May 2024), across 370,100 jobs nationally; employment is projected to grow 12% from 2024 to 2034, against 3% for all occupations. Source page
The market in India
- Personal training businesses, yoga and pilates studios, martial arts studios and dance studios compete for household spending on miscellaneous goods and entertainment: about ₹5,71,899 crore a year in India, a pool shared with other businesses, not the market of any one of them (estimate). Source pages: Personal training businesses · Yoga and pilates studios · Martial arts studios · Dance studios
How to cite these statistics
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Read the numbers carefully
- Dollar figures are not adjusted for inflation unless stated; compare growth with price rises before calling it real growth (why it matters).
- India’s spending pools are shared: where several kinds of business compete for the same household spending, the pool is not the market of any one of them (why it matters).
- Pay is the median for each industry’s main occupation, from the BLS Occupational Outlook Handbook, not the earnings of business owners.
More industry statistics
- All industry statistics and market size estimates for 200 business types
- Data stories: surprising findings from the same data
Sources
- Advanton estimate from MoSPI HCES 2023-24 (household spending), population projections for 2025 and MoSPI ASUSE 2023-24 (unincorporated enterprises)
- Advanton estimate from the U.S. Bureau of Labor Statistics Consumer Expenditure Survey (average spending per consumer unit × number of consumer units)
- U.S. Bureau of Labor Statistics, Consumer Expenditures—2025 (news release USDL-26-1619, 29 October 2026), tables 1 to 3; U.S. Bureau of Labor Statistics, Consumer expenditures in 2024 (BLS Report 1119, August 2026), tables 1 and 2
- U.S. Bureau of Labor Statistics, Occupational Outlook Handbook (pay May 2024, projections 2024-34)
- U.S. Census Bureau, Advance Monthly Sales for Retail and Food Services, September 2026 (release CB26-165, 15 October 2026), tables 1 and 2
Last reviewed November 13, 2026. Startup costs are estimates; check local prices, licensing and tax rules before you commit money.