Key facts
- US households spent an estimated $218.4 billion on education in 2025.
- In India, households spend an estimated ₹3,98,242 crore a year on education, a pool shared by several kinds of business.
- India has about 19.7 lakh small businesses in education and coaching.
These education and tutoring statistics cover what households spend on education in the US and India, and the market for tutoring, test preparation, preschools and other learning businesses in India, from official sources.
Published November 2026. Sources: the US Census Bureau, the US Bureau of Labor Statistics and India’s Ministry of Statistics (MoSPI); the full list is at the end. Market size figures are Advanton estimates from official data; see each source page for the method.
Sales and household spending in the US
Table of Contents
- In total, US households spent an estimated $218.4 billion on education in 2025 (average spending per household times about 138 million households). Source page
- The average US household spent $1,583 a year on education in 2025, 29.1% more than in 2021 ($1,226). Source page
- The average US household spent $114 a year on reading in 2025, 0.0% more than in 2021 ($114). Source page
The market in India
- Urban Indians spend ₹418 a person a month on education, against ₹133 in rural India: 3.1 times as much (MoSPI, HCES 2023-24). Source page
- Tutoring and education businesses, test prep businesses, preschools and early learning centers, language schools and translation services and music lessons and music schools compete for household spending on education: about ₹3,98,242 crore a year in India, a pool shared with other businesses, not the market of any one of them (estimate). Source pages: Tutoring and education businesses · Test prep businesses · Preschools and early learning centers · Language schools and translation services · Music lessons and music schools
- Driving schools compete for household spending on education and conveyance: about ₹10,97,620 crore a year in India, a pool shared with other businesses, not the market of any one of them (estimate). Source pages: Driving schools
Small businesses in India
- Education and coaching: about 19.7 lakh small businesses in India, 55.7% of them in towns and cities; a typical urban one adds about ₹6,21,949 of value a year, a rural one ₹7,07,032 (MoSPI, ASUSE 2023-24). Source page
How to cite these statistics
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Read the numbers carefully
- Dollar figures are not adjusted for inflation unless stated; compare growth with price rises before calling it real growth (why it matters).
- India’s spending pools are shared: where several kinds of business compete for the same household spending, the pool is not the market of any one of them (why it matters).
More industry statistics
- All industry statistics and market size estimates for 200 business types
- Data stories: surprising findings from the same data
Sources
- Advanton estimate from MoSPI HCES 2023-24 (household spending), population projections for 2025 and MoSPI ASUSE 2023-24 (unincorporated enterprises)
- Advanton estimate from the U.S. Bureau of Labor Statistics Consumer Expenditure Survey (average spending per consumer unit × number of consumer units)
- MoSPI, Annual Survey of Unincorporated Sector Enterprises (ASUSE) 2023-24, full report, Appendix A Tables 4, 29, 33, 35 and 37 (survey period October 2023 to September 2024)
- U.S. Bureau of Labor Statistics, Consumer Expenditures—2025 (news release USDL-26-1619, 29 October 2026), tables 1 to 3; U.S. Bureau of Labor Statistics, Consumer expenditures in 2024 (BLS Report 1119, August 2026), tables 1 and 2
Last reviewed November 13, 2026. Startup costs are estimates; check local prices, licensing and tax rules before you commit money.