Well, we all know Kylie Jenner, the youngest of the kardashian clan is just 22 years old and a highly successful entrepreneur who has built a billion dollar company kylie cosmetics. So, what makes Kylie Jenner stand out in the business world and how she has skyrocketed to fame? In this post we will cover everything about Kylie Jenner and the are of successful marketing for building a business empire using social media and engaging content.
Kylie Jenner and the art of Successful Marketing for building a business
Curious to learn more about how Kylie managed to do all this by the age of just 21 and Kylie’s marketing strategy, Yes?
Kylie Jenner’s Billion Dollar Business Advice | KUWTK | E!
Well, that’s exactly what this blog post will help you in exploring and how you can implement the same marketing strategies like Kylie to successfully grow your small business. So, let’s get started..
1) You have to be present where your target audience hangs out
This is exactly what kylie Jenner did to build traction for her cosmetic brand.
If you have ever noticed Kylie Jenner is super active on Social Media platforms such as Instagram and Snapchat and you would notice that she updates her pictures and stories several times in a day.
She has become like a queen of Instagram and Snapchat and if you check check her profile on Snapchat there’s a small crown emoji that Snapchat has put next to her name.
So, the first lesson learnt is that it is important to be present where your target audience is and try to engage with them by sharing stuff that they find interesting and could relate to.
Kylie Jenner created a business using her most famous asset, cosmetically enhanced lips and launched the brand that targets youth with the products such as liquid lipsticks and lip liner.
In fact, the very first product that Kylie launched was a liquid lipstick and this made her fans easily relate to the product as everyone already knew about Kylie’s cosmetically enhanced lips.
Similarly, if you run a small retail store that sells apparels for women then you have to figure out what’s your target audience and for whom you are selling?
If you are selling apparels and clothes that are for teenagers then your target audience should be college and university students and that’s where you need to market and not to the working 30+ women.
Once you are able to understand your target audience and their demands then you can imagine that you have won half the battle towards turning your small business into a profitable money making machine.
Kylie Jenner capitalized on her unique style and her lips.
2) Be your own way and capitalize on your strength
Kylie knew that her most famous asset is her lips and something related to the lips is easy to relate with and make her fans go crazy for the product over night and that’s exactly what had happened in 2016 with the launch of the first Kylie Lip Kit.
Kylie Jenner: From Lip Kits To A Billion Dollar Fortune | Forbes
Kylie is unique in her own way and her weirdness makes her stand out from the rest of her sister.
Her ability to change her hair, her unique style and her lips all add upto her unique personality something that every girl wants.
Kylie capitalized on her unique style and her lips that set her apart from other cosmetic brands. Today, kylie cosmetics company worth is over $1billion.
So, the second lesson learnt is that you have to find out your qualities that sets your business, your brands, your products and services apart from your competitors.
Market your qualities that are different from your competitors and you will be able to easily capitalize on them.
3) Work on creating content that’s exclusive and your target audience can easily consume
If you are already a fan of Kylie then you must be aware that kylie has launched an app where her fans get to access exclusive content about her and her brand.
Launching the app was a part of the marketing strategy to push sales even further as it offered exclusive content about kylie’s everyday life which is only available to the fans who pay for the app and to successfully drive paid downloads of the app Kylie also gave lot of free content on various social media platforms such as Instagram but to get access to the exclusive content fans need to pay and download the app.
This strategy worked out well and Kylie’s official app has over 1 million downloads since its launch.
So, the third lesson learn is that you have to work on the content that your target audience can consume easily and provokes them to purchase your exclusive content as well.
Remember to always work on the content which is exclusive and your competitors can’t copy easily.
4) Be the real you and connect with your audience
Kylie is quite open about her life on social media platform and shared some of her real problems that she has faced in the past and this makes her fans feel more connected to her.
e.g. in one of her post she has mentioned how she has suffered from baldness due to alopecia posting a bald picture of herself and this made her fans relate to her easily as it gives them a sense of being with a close friend rather than being with a celebrity that they could only see on TV or in Movies.
Kylie connected with her fans more like a friend rather than a celebrity and that is why her fans are so actively involved with her on various social media platforms.
In fact, kylie features some of her fans on her instagram feed and that’s exactly what she’s doing right when it comes to marketing her brand, connecting with her fans personally.
So, the fourth and the most important lesson learnt is that when you are marketing your brand or your small business you need to connect with your target audience more personally that brings in a sense of trust and personal touch and they are ready to buy from you.
5) Converting Fans into Customers
If you look at Kylie’s marketing strategy, she has two different instagram accounts; one for Kylie cosmetics and other one is her personal account. Her personal account has over 163 million fans and she could easily promote and advertise her brand to her fan base through her personal account to convert her already existing fans. By attempting to convert fans of her celebrity status to consumers of her products, she not only creates loyal and long-lasting customers, but also those who support her no matter what she brings out. She made her fans hungry for more and curious for every next product from Kylie Cosmetics.
If you’re on instagram you’d notice that Kylie Jenner is constantly active on her Instagram stories which is reported to have more than 400m daily active users, and keeps growing. everyday. She had advertised her cosmetic products on snapchat as well, due to her large presence on that platform too. However, ever since Instagram got a stories feature she is able to promote on their directly to fans who can also check out her second account. By focusing more on instagram compared to snapchat and other social media platforms she was able to keep her audience updated and wanting “more”. Most of her fan base converted into audience because of the personal touch added to each story on the instagram when promoting a product.
Try implementing these 5 powerful marketing strategies for your small business and in no time you would see how your small business transforms into a money making machine.
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References
https://www.vogue.co.uk/gallery/kylie-jenner-billion-dollar-beauty-company-lip-kit
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Very informative article on marketing and kylie jenner has been known for her out of the box marketing techniques.
Thanks!
Really great marketing tips in this post and you have mentioned some really valid points from Kylie Jenner’s marketing strategy.
Best regards,
Dinesen Cannon
Very insightful post for small businesses looking to grow their businesses. This post revealed some of the best marketing strategies used by kylie jenner to build her cosmetics company from scratch. Great post!