The idea of a logo is far from modern as it dates back thousands of years when family crests, watermarks, and cattle brands were all the rage. Today, it’s more likely you think of a logo as the way your business is identified by others. After all, it is your business’s first impression on the world. However, a good logo does more than simply identify you as a brand, though that is part of it. It also shows that your business is unique. It enables your business to stand out among others, drawing the attention it deserves.
It also helps create brand recognition. Did you know that according to research, most often a consumer will spend less than 15 seconds to determine if they want to purchase an item? This means, your brand has to get attention quickly and with authority for you to convenience consumers to purchase from you. This process is greatly helped when your brand is clearly recognized thanks to a well-designed logo.
Logos also help your brand send a message, showing your professionalism within your industry. In addition, they create a sense of loyalty and familiarity. Humans are creatures of habit for good or ill. This means that a brand logo consumers know will elicit more trust and goodwill than one they are unfamiliar with or is completely new. In turn, in many cases, consumers will tend to remain loyal to the logos and related brands that they know. Therefore, choosing the right logo for your small business is of paramount importance as this is your calling card to the world, your identifier, and what will create brand loyalty and recognition. Thankfully, even as a small business, you have some pretty good options to choose from when it comes to logo makers. Read on for six logo makers you can use to help design a logo that will benefit your brand and encourage upward growth and hopefully increased revenue.
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Created by one of the giants in e-commerce, Shopify, Hatchful is completely free to use and features downloadable files and logo templates. This easy-to-use interface boasts over 140,000 customers and is an affordable way to create a brand logo in just a few steps. The pros of this logo maker is a platform that provides thousands of templates to choose from that are categorized by industries. Logos are also suited to different social media platforms like Instagram, Twitter, and Facebook. You can also download unlimited copies or revisions for free.
While the Hatchful logo maker has a great deal going for it, it isn’t without some drawbacks. Some cons of this option include the fact that you will have to sign up for service in order to download your logo and that customer support is relegated to email only. Also, there are no vector logo file downloads.
This logo maker offers a bit more for your brand than just a logo. In fact, a plus of Tailor Brands is that in addition to creating a logo you can get it all, from domain names to business cards and branded merchandise. It’s also been stated by reviewers that the logo maker is easy to use. In fact, you can create a logo in about 20 minutes, and it provides a good value for your money. All plans that you can opt for include high-quality logo files, a three-page website builder and access to stock photos, and there are more design resources offering tips and tricks. The FAQ section is also noteworthy as it provides answers to a variety of questions you might have when just starting out.
Now to the cons of this logo maker. First off, there is limited customization when compared to other makers, meaning it is hard or impossible to change the color scheme or font on some pre-made logos. You also have to sign up to even view or edit potential logo designs. There is also no free trial and no designer consultation. This subscription-only platform is also a turn-off to many would-be users.
With GraphicSprings, you can create a logo design and access a range of logo design packages that meet a variety of budgets. You can also download your logo in several formats including SVG, PNG, and JPG. There are also additional design resources that can be especially helpful for small business owners looking to get more bang for their buck thanks to the website builder and business card maker. Another pro of this logo maker is the fact that you can edit your logo design even after you purchase it, and there are thousands of logo ideas to browse through when you need inspiration.
There are some cons to explore as well when it comes to Graphicsprings. For example, you can only access customer support through email, and you must sign up for service in order to download your logo. This means there are no truly free logo downloads.
This popular online service gives you access to 10,000 + templates and allows you to customize these options in no time. The stylish templates featured on Logogenie are all high-quality options and there are even some free basic logos you can try. Since it does offer some options that don’t cost you anything, it does stand out among the other logo makers for that particular reason. You can also create a logo from scratch, giving you the personalization you want. There are even multiple formats available for logos including PDF, ZIP, JPG and PNG.
The main con related to Logogenie is the fact that you will have to purchase a logo if you want exclusive rights. This means that even with a basic subscription, other businesses could use the logo you have chosen for their business as well. When you purchase exclusive rights though, your logo will be removed from the site and will no longer be accessible to others. In addition, some users have stated that the technical support for Logogenie could be improved, so that’s another factor to consider.
As a mainstay in the web hosting and domain registration game, Namecheap has now moved into another avenue of branding with their free logo maker. This logo maker is user and beginner-friendly and offers a variety of customization options. It is AI-powered, allowing you to enter your company’s name and industry before you move on to select fonts, colors, and eventual icons you like. After this, the system will automatically generate some options for your peruse. You also don’t have to sign up for an account in order to access the logo maker tool, which is a big pro over other tools on this list. When you download your logo, you get three PNGs and seven scalable vector graphic files for free. In addition, users rave about Namecheap’s good customer service in the form of the 24/7 live chat and support ticket option.
The cons of Namecheap regard how you use your logo. For example, while you can download your logo for free, you can’t always use it for free. You might have to pay in order to get the right licensing if your chosen logo features certain icons. Therefore, it’s fair to say that it’s not the best logo maker, but it’s certainly not bad for a free one.
Use DesignEvo to either create a logo from scratch or opt for one of the many templates. DesginEvo specializes in and offers logos and only logos. There is no AI design. To choose a logo, you browse through the options and pick a design you like (assuming you don’t go for the from-scratch option), then you can customize it by changing colors, rotating and resizing the logo. You can even add shapes and additional text. It also features unlimited editing options and is available in a variety of formats including PNG, JPN, PDF among others.
When it comes to the cons of DesignEvo it’s important to note that the free downloadable logo design is only in a 300×300 size. If you want any other size, transparent background or want to use your logo on your website, blog, or social media page, you will have to give credit to DesignEvo. In addition, the free option is low resolution and not very usable.
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Your small business deserves a logo as special and unique as your brand itself. Thankfully, the above logo maker options give you at least a place to start to make this happen. While they all offer some pros and cons, there is surely one of them that will provide you with the right options to get you headed in the right direction.