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Online Presence Checkup

How easy is your business to find, trust and contact online? This free checkup takes about five minutes. Answer 25 quick questions, and you’ll get a score out of 100, a breakdown by area and an action plan that puts the highest-impact fixes first.

Answer honestly; "Not sure" is a perfectly good answer, and the plan will tell you what to check. Your answers save automatically in this browser only; nothing is sent to Advanton.

See your score

Your answers save automatically in this browser only. Nothing is sent to Advanton.

Google Business Profile

Have you claimed and verified your Google Business Profile?

Are your hours, phone number, website and service area complete and up to date?

Have you chosen accurate categories and listed your services or products?

Does your profile have at least 10 photos, including some from the last three months?

Have you posted an update or offer on your profile in the last 30 days?

Does your profile have a written description of your business?

Do you reply to messages and questions on your profile within a day?

Website

Do you have your own website on your own domain name?

Does your website work well on phones?

Does each main service or product have its own page?

Are your phone number, location and hours easy to find on every page, with tap-to-call on phones?

Does your website load in about three seconds or less?

Does your website use HTTPS (a padlock in the address bar)?

Reviews

Do you have at least 10 reviews on Google?

Is your average Google rating 4.0 stars or higher?

Do you ask every happy customer for a review?

Do you reply to all reviews, including negative ones?

Do you show customer reviews on your website?

Listings and consistency

Is your business listed on Apple Maps and Bing?

Are your business name, address and phone number exactly the same everywhere online?

Are you listed on the main directory or review site for your industry?

Social media

Have you posted in the last two weeks on a platform your customers use?

Do your social profiles link to your website and show current contact details?

Staying in touch

Do you collect customer emails or phone numbers (with permission) and send updates at least monthly?

Do you reply to website, email and social inquiries within one business day?

Online presence checkup by advanton.com

Your results

0 out of 100

Made with the free online presence checkup at advanton.com

What the checkup measures

Area Points Why it matters
Google Business Profile 25 For local businesses, it’s often the first thing customers see in search and maps
Website 22 Your home base: the one place you fully control
Reviews 20 Most customers read reviews before choosing a local business
Listings and consistency 13 Matching details across maps and directories build trust with customers and search engines
Social media 8 Shows you’re active and gives customers another way to find you
Staying in touch 12 Fast replies and regular updates turn interest into sales and repeat business

Each question is worth points based on its impact. A claimed Google Business Profile, a website on your own domain, asking every customer for a review and replying to inquiries quickly carry the most weight.

How your action plan is built

Every "No" and "Not sure" becomes a task. Tasks are ranked by impact compared with effort, so quick fixes that make a big difference come first:

  • This week: your top three tasks, usually free and fast.
  • Next 30 days: the next five.
  • Later: everything else, often bigger projects like building or improving a website.

Each task links to the Advanton guide that explains how to do it. Choose Save as PDF to keep your plan, and retake the checkup in a few months to see your progress.

What your score means

  • 90 to 100: Excellent. Your basics are covered. Keep them fresh with regular posts, photos and review requests.
  • 70 to 89: Strong. A few fixes will put you ahead of most local competitors.
  • 40 to 69: On your way. You have a foundation; your action plan shows where the biggest gains are.
  • Below 40: Getting started. Good news: many of the most valuable fixes are free and take less than an hour.

Tips for improving your score

  1. Start with your Google Business Profile. It’s free, and completing it is often the fastest way to get more calls.
  2. Make asking for reviews a habit. Send a direct link by text or email after every job or visit.
  3. Fix inconsistent details. An old phone number or address on one listing can send customers to the wrong place.
  4. Reply quickly. Many customers contact several businesses and choose whoever answers first.
  5. Do a little every week. Thirty minutes a week on your online presence beats a big push once a year.

Guides to help you

Your privacy

The checkup runs entirely in your browser. Your answers are saved only on this device so you can come back to them, and they’re never sent to Advanton. Use Start over to clear them, especially on a shared computer.

Last reviewed October 21, 2026.