The role of Online Marketing for Exports Business Growth
Breaking into new markets and increasing export sales is every exporters dream but the roads are bumpy and you can be on the verge of shutting down if you do not have a proper plan in place for gaining traction in the new markets.
Leveraging Online Marketing for exports business growth puts exporters back on track by putting business right in front of the potential buyers in foreign markets.
Buyers are everywhere almost in every market, every corner of the world but based on your products line you have to identify the market yourself. Whether you have an established exports business or you are a first-timer you cannot survive without fresh leads, new customers and new orders.
Exports business is amazing if you can make it work and there’s no limit to what can be achieved. You can have offices across the world, millions of dollars in annual revenues and a prosperous life. But the question is how you are going to do all this?
Let’s have a look at the 3 most important ways of growing your exports business:
Identify and Choose your Market – For selling your products you need customers and exporting is even tougher as you have to find the importers in foreign countries sitting in your country before you make your first foreign trip to crack the deal with the prospect.
As a first-timer you must identify potential and emerging markets as that can present huge opportunities. Emerging economies in Asian region and the Middle East have huge potential for Exporters. You have to do a thorough research to build a strategy for finding potential importers in your target countries.
You can take advantage of tools like Google Global Market Finder and TradeMarket Reports to identify the potential countries for exporting your products. It will also help you in compiling a list of countries that have a potential for consuming your products and you can move on with your export plan.
Invest in Online Marketing & Search Engine Optimization to grow your exports business –
As an exporter you cannot ignore that the fact that we are living in a digital age where every information is available just a click away. Importers, buyers and buying agents are searching the web continuously for potential exporters and suppliers for various products. If your website is not found on google and other business directories then you are losing out to the competitors. An exporter needs a website which is visible across all major search engines and ranks well for the targeted keywords in your targeted countries.
Online Marketing for Exports Business is focused on growth and expansion into new markets.
As a matter of fact you can put your business in front of potential buyers by simply optimizing your website for search engines and investing in Online Marketing. Search Engine Optimization and online Marketing alone can generate hundreds of qualified leads for your export business from various countries. If you do not have a website or have not started online marketing yet then start today without delaying things any further.
Investing in Google Adwords can also yield fruitful results as it helps you target the potential importers in various countries by directly advertising your products through google search advertising network.
Imagine an importer in Germany searches for the term speaker manufacturers in United States and your website shows up on the first page of Google, isn’t it great? This is how online marketing and search engine optimization works if done the right way.
Participate in Trade Shows – industry trade shows help you find the right kind of buyers and importers that come looking for potential exporters and suppliers of quality goods and so participating in trade shows must be in your plan. Small Business Administration’s office network across US also helps small businesses in finding the markets and customers so it is a good idea to include SBA in your list.
You can take motivation from Mr. Ethan Siegel the owner of the high-end Home Theatre Systems manufacturing company Orb Audio. He invested in online marketing and advertising to reach potential customers in Australia, Britain, Finland and Canada and generated over 5 million in annual sales through Orb Audio’s international sales simply by creating country specific web pages and marketing them online to country specific customers.
It is not hard to break into the new markets to grow your exports business since we are living in a digital age where almost every person is using Google to find some sort of information.
You can reach potential customers and importers in any country by optimizing your website for search engines that will help your business in longterm and investing in online advertising can bring in some really good results.
Online marketing for exports business is not expensive and you can expect great results if it is done the right way.
Feeling motivated? Advanton helps thousands of small businesses in over 160 countriesgenerate 100% income through online marketing and free website. You too can get started with our High Performance online marketing which is Free and designed specifically to empower small businesses trying to reach buyers outside their country.
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