Summer camp is a business families plan for months in advance and come back to year after year. According to the American Camp Association (ACA), more than 15,000 camps in the United States serve about 26 million campers each year. A well-run day camp, built around sports, arts, science, nature, or a mix, can be a rewarding and profitable seasonal business, especially for teachers, coaches and youth workers who already know how to keep kids engaged and safe.
The key word is safe. Camps are trusted with children’s wellbeing, so licensing, staffing, supervision and emergency planning come first.
Summer camp at a glance
Table of Contents
| Types | Day camp (most accessible to start), specialty camp, overnight camp |
| Licensing | No federal regulation; state and local rules vary widely |
| Accreditation | ACA accreditation is voluntary but valued by parents |
| Biggest costs | Staff, facility, insurance, activities |
| Season | Planning starts in fall; enrollment in winter and spring; camp in summer |

Choose your camp type
- Day camp: campers go home each evening. Lower costs and risks, and the best place for most new owners to start.
- Specialty camp: a focus such as soccer, coding, art, theater, cooking or STEM. Specialties are easier to market and often command higher prices.
- Overnight (resident) camp: far more complex, with lodging, food service and round-the-clock supervision. Usually a later step.
Licensing and regulations
There’s no federal regulation of camps in the United States, so rules come from states and local governments, and they vary widely. In many states, camps are overseen by the state health department; in others, licensing and permits come from counties or cities. Some states exempt certain short programs; others license any youth camp.
Check:
- Your state’s youth camp or childcare licensing rules, and whether your program counts as a camp or a childcare program.
- Local permits for your facility, fire safety and food handling.
- Health and medication rules, including staff training to give medication.
- Background check requirements for staff.
The American Camp Association publishes state-by-state regulatory information, a good place to start.
ACA accreditation
ACA accreditation is voluntary and separate from licensing. It covers standards for health, safety, staffing and program quality, and many parents look for it. New camps often operate for a season or two before seeking accreditation, using ACA’s standards as a guide from the start.
Finding a location
- Schools, churches, community centers and colleges often rent space and fields in summer.
- Parks and recreation partnerships can provide outdoor space.
- Check: indoor space for bad weather, restrooms, shade, water, parking and drop-off traffic flow, and accessibility.
Get any rental agreement in writing, including insurance requirements and what happens if the space becomes unavailable.
Staffing and safety
- Ratios: follow your state’s required staff-to-camper ratios, which usually depend on campers’ ages, and ACA guidance if you’re working toward accreditation.
- Screening: background checks, references and interviews for every staff member and volunteer.
- Training: a pre-camp staff training week covering supervision, behavior management, emergencies, allergies and abuse prevention.
- Certifications: CPR and first aid for staff, and lifeguards for any swimming.
- Health plan: medication storage and administration, allergy management, and communication with parents.
- Emergency plans: weather, lost camper, medical emergencies and pickup authorization.
A sample daily schedule
| Time | Activity |
|---|---|
| 8:00 | Before care and free play |
| 9:00 | Drop-off, attendance and morning circle |
| 9:30 | Activity block 1 (sports, art or science) |
| 10:45 | Snack and water break |
| 11:00 | Activity block 2 |
| 12:15 | Lunch and quiet time |
| 1:00 | Swim, outdoor games or a special guest |
| 2:30 | Activity block 3 and snack |
| 3:30 | Closing circle and pickup |
| 4:00 | After care |
A predictable rhythm with plenty of water and shade breaks keeps campers safe and engaged.
Pricing your camp
- Weekly tuition is most common, with discounts for multiple weeks and siblings.
- Extended care: before and after care for working parents, a valued add-on.
- Early-bird pricing to encourage registration in winter.
- Deposits to secure spots and fund preparation.
Research local camps’ prices and what they include, and use our pricing calculator to make sure your price covers your costs.
A worked example: an eight-week day camp
These figures are illustrative.
| Revenue | Amount |
|---|---|
| 60 campers × 8 weeks × $350 | $168,000 |
| Before and after care (20 campers × 8 weeks × $75) | $12,000 |
| Total revenue | $180,000 |
| Costs | Amount |
|---|---|
| 12 counselors × $520 a week × 8 weeks | $49,920 |
| Camp director and assistant | $18,000 |
| Facility rental | $24,000 |
| Insurance | $6,000 |
| Supplies, crafts and equipment | $9,000 |
| Snacks and water | $6,000 |
| Field trips and transportation | $12,000 |
| Marketing, software and background checks | $6,000 |
| Staff training week | $4,000 |
| Total costs | $134,920 |
Profit before owner’s pay and taxes: $45,080 (about 25%). Notice that enrollment drives everything: at 45 campers instead of 60, revenue falls by $42,000 while most costs stay similar. Use our break-even calculator to find your minimum enrollment.
Registration paperwork
Collect these before the first day, ideally through online registration:
- Camper information and emergency contacts.
- Health form: allergies, medications, medical conditions and physician details.
- Authorized pickup list, with photo ID checks at pickup.
- Signed policies: behavior, refunds, photos and media consent.
- Medication authorization for anything staff will give.
Hiring counselors
Start recruiting in winter, when college students and teachers plan their summers. Look for experience with children, energy and reliability; interview in person, check references, and complete background checks well before camp. Schedule a full training week before campers arrive.
Food and allergies
Many camps ask families to send lunch and provide snacks and water. Either way, keep an allergy list for every group, train staff to recognize and respond to allergic reactions, store emergency medication where staff can reach it quickly, and consider nut-free policies for shared snacks.
Insurance
Camps need general liability, abuse and molestation coverage, accident medical coverage for campers, workers’ compensation for staff, and auto coverage for any transportation. Facility owners usually require proof of insurance. See how to get business insurance.
A heat and weather plan
Summer heat is a real risk. Schedule active games for cooler morning hours, build in frequent water and shade breaks, watch for signs of heat illness, and have an indoor backup plan for extreme heat, lightning and storms. Train every staff member on the plan, and tell parents how you’ll handle weather days.
Communicating with parents
Parents feel more confident when they hear from you. Send a welcome packet before camp, a short weekly update with photos (with media consent), and prompt calls about injuries or behavior concerns. Make it easy to reach the director during camp hours.
Earning outside summer
Once your summer program works, the same staff, curriculum and families can support school-break camps (winter and spring breaks), teacher workday camps and after-school programs, which turn a seasonal business into a year-round one.
Marketing and enrollment
- Start early: many families book in January and February.
- A clear website with dates, prices, daily schedule, staff qualifications and safety practices, plus online registration.
- School and community partnerships: flyers in backpacks, PTA newsletters and local events. Our Brand & Print Studio makes matching flyers and signs.
- Open houses so parents can meet staff and see the space.
- Reviews and referrals after your first summer.
Budget for the off-season
Most camp revenue arrives in a few months, but some costs don’t: insurance, software, marketing, deposits on facilities and early staff recruiting. Collect deposits during enrollment, keep a cash reserve, and map the year in a cash flow forecast, so spring expenses never catch you short before summer revenue arrives.
Measure your first summer
After camp, survey parents and staff, review incidents and near-misses, and compare actual costs with your budget. Note which weeks filled first, which activities campers loved, and what parents asked for. Your second summer will be easier and more profitable if you capture these lessons while they’re fresh, and share improvements with returning families in your next enrollment email.
Common mistakes to avoid
- Starting enrollment too late.
- Understaffing or hiring without thorough screening.
- Weak emergency and health plans.
- Underpricing, leaving no margin for weather days, refunds or surprises.
- No clear refund and cancellation policy.
Your first 90 days (in fall)
- Days 1 to 30: research licensing, secure a location, and form your business.
- Days 31 to 60: build your program, budget and policies, and arrange insurance.
- Days 61 to 90: launch your website and registration, begin staff recruiting, and open early-bird enrollment.
Frequently asked questions
Do I need a license to run a summer day camp?
It depends on your state and sometimes your city. Many states license youth camps; check your state’s health or childcare licensing agency.
How many staff do I need?
Follow your state’s required ratios, which depend on campers’ ages, and plan extra staff for swimming and field trips.
Can I run a camp at a school?
Often, yes. Many schools rent space in summer, with insurance and facility requirements.
Is ACA accreditation required?
No. It’s voluntary, but it shows parents you meet recognized standards.
How far ahead should I plan?
Start in the fall before your first summer: secure your space and licensing by winter, and open registration in January or February.
Keep learning
Sources
- American Camp Association, About ACA (15,000+ camps, 26 million campers)
- American Camp Association, Resources for camps and state regulations
- Ondessonk, What ACA accreditation means (no federal regulation of camps)
Last reviewed October 28, 2026. Startup costs are estimates; check local prices, licensing and tax rules before you commit money.



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