Gone are the days when you have to go through those thick yellow pages directories when searching for a business in your area or in a different state and the information on the internet is also not accurate. So what’s the solution? The answer is Google Business Listing. It’s Free to Create and a part of Google Small Business Solutions.
What is Google Business Listing?
When you search for a business on Google you might have noticed a bunch of businesses show up as list with their phone, address, pictures and reviews in the search results. Well, that’s what Google Business Listings are.
It is a great way of helping users find to the best businesses nearby.
You can say that Google is bridging the gap between customers and small businesses.
Google Business Listing is claimed by the business owner who owns a particular business so the information is 99% accurate.
As a customer or a user we can also add a location or a business on Google if we notice that a particular business is not yet on Google.
It helps others in discovering that business and leave reviews for others to read.
The best thing about Google Business Listing is that it helps customers discover local businesses within few miles.
For business owners it’s a unique and easy way to connect with the customers in their community.
You can post information about your business, display business hours, collect and respond to the reviews and share what’s unique.
Google Business Listing has everything that you need succeed locally as a business and above all it’s free to use.
It’s great tool to create and manage your online presence. Isn’t that awesome?
Benefits of Google Business Listing
- Reach hundreds of local customers’ right at the time when they are searching for a similar business like yours. Never miss the opportunities again!
- Manage your information that users see in Google local search results and make sure it is accurate and consistent.
- Inform customers that you are open by showing your business hours. It is a unique feature.
- Display your website, Phone Number, post images of your store, clinic, shop or restaurant or property.
- Google Business Listing also has option to add multiple addresses if you have a multiple locations.
One of the things that you always have to keep in mind is that customers like to visit those businesses often that are verified.
So, it is important that you have a verified Google Business Listing. It’s very simple and quick.
As soon as you create your Google my business page and fill-in all the information, Google will send you a post card at the address that you had filled-in.
It is a way of making sure that you are you and your location is real. This helps in building trust among customers.
Sometimes, you can also get verified using your email or phone number but that option is not available most of the times especially if you have created a new Google business page.
Let’s discuss in detail about what Google Business Listing can do for you:
So, by now you may have created your Google business page and you are ready to be discovered by the local customers.
But it can do lot more for your business than just displaying information.
Interact with Customers
Request feedbacks from your customers and ask them to leave reviews on your google business listing.
It helps you not only rank higher but also build a reputation.
Respond to reviews from your customers as soon as you see them on your Google Business Page.
You can respond through the same panel that you had used to create the listing. It’s very convenient as you can manage all the info from a single dashboard.
*Remember, if you add pictures to your listing, you can expect 42% more visitors to your location and 35% more clicks through to their websites than businesses that don’t.
Collect info, Analyze the data and Expand your Presence
Google business page dashboard has everything to track, analyze and expand your business accordingly.
You have all the insights about how people searched for your business on google, how many people called directly from the phone number displayed on your Google Business Listing.
Also, you can see from where people are coming from and how your listing appears in google search and on google maps.
It’s a pretty handy tool that Google has built for small businesses.
Based on the insights you can make changes to your listing for improvements.
Go Mobile – Take your business with you
Google also offers Google My Business App that you can download from the Play Store for Android of App Store for iPhone.
It makes it easy for you to manage you information on-the-go and keep-in-touch with your customers.
You can keep your customers coming back with regular updates to your listing.