A complete 2026 guide to trademarking a business name with the USPTO, covering whether you need one, how to search, current fees with a worked 10-year cost example, why applications get refused, the timeline, maintenance and scams.
business name
How to Register a DBA (Doing Business As) in 2026: State Rules, Costs and Steps
A complete 2026 guide to DBAs, also called assumed, fictitious or trade names, covering when you need one, how filing differs in California, Florida, Texas and New York, costs, publication rules and what a DBA doesn’t protect.
How to Choose a Business Name: A 10-Step Checklist
A good business name is easy to remember, legally available and works online. Follow these ten steps to choose one and protect it.
