How to Create a Free Website for your small business with our Step-by-step guide
According to a recent survey most of the Small business owners across US either do not have a website or they have a sluggish, slow and low quality business website that is of no use in 2017. One of the major reasons for not having a website is that the small business owners think that it is expensive to build and market a website. Considering the above situation and the fact that having an online presence is extremely important in today’s digital age, we decided to write a complete guide on ‘how to create a free website for small business’.
Now, you must be thinking what this guide covers and how it will help you setup a small business website for free?
So let’s get started and we guarantee that by the time you finish reading this guide you had already started building your small business website.
Step-by-step guide to create your free website for small business:
- Domain Name
- Platform Selection
- Web Hosting
Step1: Choose a Domain Name – The very first thing that you need in order to setup your small business website is the domain name. Domain name is the name of your website such as www.yourcompany.com and so the best way of choosing a domain name is to include your business or brand name in your website’s domain name. e.g. if your business or brand’s name is ‘star plumbing services’ then you can register a domain name as ‘starplumbing.com’. However, it is always not necessary that the domain name that you want to register is available so, you can look for alternative domain name which resembles your business or brand name such as starplumbers.com or starplumbingservice.com.
Domain registrars such as godaddy and domain.com also provide you suggestions and different combinations of your chosen domain name helping you to select the best domain name for your small business website.
Few important Tips to help you choose and register the best domain name for your small business:
a) Search Engines rank your website better if your domain name is short, easy to remember and contains your targeted keyword.
b) If you are a local business or provide local services then it is always a good idea to include the location when searching and registering a domain name such as starplubmingNYC.com. It is always a wise idea to include your location in the domain name because people often search for local business or service providers on Google entering the location in search queries.
c) If your business is country specific or you are offering services nationwide then you must go for a domain name with a country specific Suffix such as .us or .uk or in. e.g. starplumbing.us or starplumbing.co.uk
d) Avoid any kind of number or hyphens in your domain name as search engines prefer alphabets over numbers or hyphens in the domain name.
Step2: Platform Selection for your Small Business Website – Creating a free website for your small business is the first step towards establishing your web presence so, the platform for building a website is extremely important as it will help you in creating a website that exactly matches your business segment and the services or products that you provide to your customers. There are several free and paid Website Builders, platforms and Service Providers that offer small business website design services to the small business owners:
a) When it comes to creating a free website, the very first option that you can go with is a website builder. It is an online tool for creating your own website simply by dragging and dropping images, text and other graphics. It allows small business owners to choose from thousands of pre-designed templates, images and graphics for creating a website. You simply have to replace the images, content and graphics with your own or you can choose from hundreds of thousands that are already available and within 30 minutes or so your website will be ready for the launch.
The most popular and widely used website builders are:
- Wix – allows small business owners to create their website quickly with ease and their starting plans are free. Although they offer premium packages as well on a monthly subscription basis. Their advanced website builder technology offers both beauty and simplicity for creating a stunning website.
- Google Sites – Allows users to create a website without having to write any code in a simple drag and drop format. It is also collaborative in nature which means that other google users can also join you online in your website creation process and can contribute to your website project.Google Sites is a part of google apps for work
- Impressly – is also among the widely used website builders that allows creating mobile friendly website for small business. It offers an easy and smart website builder tool for creating mobile friendly websites. However, it doesn’t have any free plan but their starter plan starts from $9/month.
- Weebly – Similar to wix and impressly there’s another very popular website builder tool available called weebly that allows creating high quality website with ease simply by dragging and dropping the images, content and graphics of your choice. You can also select a theme for your website from their theme collection. Their basic plan is free and you can get started simply by signing up.
The most Popular Service Providers for the Small Business website design:
- web.com – Web.com is among the largest providers of small business website design services for the small business owners in the USA. They also provide other services such as online marketing and lead generation. They can setup a website for your small business free and then may charge you on a monthly basis of additional services that you may ask for you such as online marketing or lead generation or local SEO.
- Yodle – Yodle provides web presence solutions to the small business owners across USA & Canada. Yodle will help you create small business website, social media pages and provide local advertising services on a monthly subscription basis. It is one of the most popular service providers to the small business owners.
- Advanton – Advanton is another service provider that helps small business owners in over 160 countries in building their free website, mobile apps, business emails and online marketing. All services are absolutely free and small business owners can expect growth and income quickly with their free online marketing program that puts your website to work for lead generation. Over 10,000 small businesses have subscribed for their free and paid services that are as low as $10/month.
Free CMS for creating small business website:
WordPress – it is the most popular and widely used CMS (content management system) for creating websites quickly and with ease. WordPress is free to download and use. Unlike website builders such as wix or impressly, wordpress offers a large community of designers and developers that are ready to provide help and wordpress has unlimited themes and plugins for building a great website for free. Since, wordpress works on PHP and MySQL technology so you may need to familiarize yourself with it by going through its documentation and how to work with the wordpress Admin. The main advantage of using wordpress is that you can update the content of your website simply by logging in to the wordpress Admin of your website and start typing the text or drag and drop images.
However, wordpress.org and wordpress.com offer services for as low as $2/month to help you get started with your own custom website.
Joomla –It is another very popular CMS similar to WordPress and runs on same technology PHP and MySQL for building dynamic database driven websites for your business. Similar to wordpress working with Joomla also needs a little bit of familiarization with the platform in order to create a website. Joomla is free to download and use. It offers hundreds of free themes and plugins and you can also setup a free website with Joomla by signing up for a free account that lets you use basic version of Joomla and you can upgrade at a later stage.
Drupal – It is also among the most popular opensource CMS written in PHP for creating dynamic websites and ecommerce web applications. Drupal is known for its modular architecture that allows creation of highly flexible websites and applications, offers excellent reliability and security. You can download drupal for free and start building your within minutes website.
There are many other free CMSs available for creating free websites but the above two are the most popular with WordPress having the highest market share.
Step3: Content Creation – content is the most important aspect of your small business website because it will influence your google ranking and the popularity of your website. In simple terms content is the king nowadays and the more useful information you can share on your website for your users, the more likely your chances are for getting better rankings in google search pages and getting social shares.
Now, the question is what type of pages must be there on the website and the content that can help your website grow in terms of organic traffic?
There are 4 to 5 main pages in a business website and since we are talking about small business website design so keeping things simple and minimal is the key to success. These are the pages that must be on your small business website:
- Homepage – The very first page of the website that speaks about your business or the brand. You should include text that informs your customers about your business or the brand in a simple language, some images, your location and few lines about why your brand is different and why customers should choose you.
- About Us – About us page is an extremely important page of your small business website as it helps your customers understand who you are, what your background is and about your experience. It gives a sense of confidence to the users in your product or services.
- Products or Services – on the Products or Services Page you must describe services that you offer or the details about the products that you sell. It can be in 4 to 5 sentences for each type of service or product. Try to be as specific as possible.
- Blog – A blog page is extremely essential nowadays as it helps in keeping your website fresh with new content and you can inform your audience about new products or services that are recently launched and also you can share your knowledge and useful information with the users and this helps in boosting your organic traffic and search rankings. Boost in organic traffic means more leads that will automatically lead to more business.
- Contact Us – A content us page must be there on your small business website with a simple and elegant contact form on it. It will enable your customers to directly send you a message leaving their email, phone and message for you. You should always include your opening and closing hours, your location and address to help local customers reach you easily. Adding a google map with your location marker is always a good idea as it helps local customers to find your location easily.
Step4: Web Hosting – So, now you are ready with your website but you need to host it on a server to make it available for everyone over the internet. So let’s see what is web hosting and how to find a suitable web host which is affordable for you to launch your website:
A webhost is like a remote computer that is always on and hosts your website files so that anyone from any part of the world can access your website simply by typing the domain name of your website.
If you ever came across names such as hostgator or bluehost on the internet then you should know that these are the most popular web hosting companies in the world and they offer webhosting services for as low as $3/month.
However, there are many factors that you must keep in mind when looking for a webhosting service provider such as:
- Read reviews about their web hosting Service on forums and facebook page
- Read reviews about their technical support
- Check and compare prices of different web hosting companies
- Check server configuration and you should opt for a minimum configuration of: 1GB RAM, 10 GB Disk Space, atleast 50GB monthly bandwidth and Automatic backups
- For WordPress or Joomla Specific webhosting service you need a little higher configuration and for you can check it here.
- The most widely used server for web hosting is the linux server and you should choose linux hosting always unless you have a website built using .Net.
Whether you run a small shop, store or a own a small business that provides services locally, having a website is extremely important as it is the first step towards creating your business profile online and letting your customers find your on the internet. People are searching the web every second for local businesses and service providers and not having a website means you are losing business to your competition.
So, don’t wait to get started with your Free Website Development and Online Marketing for Success and quick income.
Call US +1(205)624 7254 | EUROPE +44(203)514 3291 or leave a message and get started for Free!