Advanton provides free data for journalists covering consumers, small businesses, markets and economies in India, the United States and 217 countries. Every figure comes from an official source, every chart can be embedded free with a link, and every page has a ready-made citation. This newsroom collects our latest findings and the information reporters need to use them.
Latest findings you can quote
From the India Consumer Spending Report 2026:
- Uttar Pradesh is India’s largest consumer market, with an estimated ₹11.4 lakh crore of household spending a year, despite some of the lowest spending per person.
- Urban Indians spend 1.7 times as much as rural Indians (₹6,996 against ₹4,122 per person a month).
- The richest 5% of urban Indians spend 8.5 times as much as the poorest 5%.
- Women’s internet use rose from a 43% to a 70% average across states between NFHS-5 and NFHS-6.
From the State of Small Business in India 2026:
- India has about 7.92 crore small unincorporated businesses employing 12.81 crore workers (2025), up 8.0% and 6.2% in a year.
- Only 13.4% employ hired workers; 39.4% use the internet; 27.0% are owned by women.
- A small business in Gujarat adds about 3.2 times the value of one in Odisha.
From Where Americans’ Money Goes, 2025:
- The average US household spent $81,905 in 2025, up 4.3%, about 1.7% after inflation.
- Since 2021, household spending rose 22.4%, but only about 3% in real terms.
- The top income fifth spends 4.2 times the bottom fifth while earning 15.8 times as much.
From our industry statistics:
- US restaurants and bars ($807.3 billion in January to September 2026) now outsell all grocery stores ($683.4 billion) (restaurant industry statistics).
- 17.1% of US retail sales were online in Q2 2026, a record (ecommerce statistics).
Using our charts
- Embed: every statistic page has an Embed button with code for your article; embedded charts are free and link back to the source page.
- Images: chart images can be shared with a link to the statistic page.
- Data: each page shows the full data table; free accounts can download Excel, CSV, PowerPoint and PNG files.
How to credit Advanton
In articles, a simple credit works:
Source: Advanton analysis of MoSPI data (link to the statistic or report page).
For formal citation formats, see how to cite Advanton. Please name the original official source as well; it is shown on every page.
Methodology, estimates and corrections
- Every figure comes from an official source, named and linked on its page. See our methodology.
- Figures calculated by Advanton, such as state market sizes, are labelled estimates, with the method shown.
- Survey figures carry sampling error; small-sample figures are flagged.
- We correct confirmed errors promptly and record significant corrections in the data update log. To report a possible error, contact us with the statistic’s address.
Data you can localise by state
Reporters covering a single Indian state can find state-level figures on:
| Topic | What is available for each state | Where |
|---|---|---|
| Household spending | Spending per person (urban and rural), by category (estimates) | Consumer spending by state |
| Population | 2025 and 2030 projections, urban share | Population |
| Small businesses | Number of businesses and value added by sector | Small businesses |
| GST | Collections and registrations | India GST by state |
| Digital adoption | Women’s internet use (NFHS-6) | State overview pages |
Each state also has an overview page bringing its figures together, linked from the statistics hub.
Fact-checking with Advanton
When a claim cites a statistic, check:
- The period: is the figure the latest available, or several years old?
- The unit: per person, per household or total; urban, rural or combined.
- Nominal or real: has growth been adjusted for inflation?
- Measured or estimated: official survey figure or a calculation?
- The original source: follow the link on each Advanton page to the agency’s own release.
Upcoming data releases
| Release | Expected | What we will update |
|---|---|---|
| US Census quarterly e-commerce, Q3 2026 | 19 November 2026 | Online share of US retail |
| GSTN monthly reports, August to October 2026 | as published | India GST by state |
| NPCI UPI monthly data | as published | India digital payments |
See the full list on the data update log.
Story ideas from our data
- India’s biggest consumer markets are not its richest states: population beats spending power.
- Kerala’s villages spend almost like its towns: the state with India’s smallest urban–rural gap among large states.
- Six in ten Indian small businesses are still offline, while internet use among women has surged.
- Americans are spending more but buying less: four years of nominal growth, little real growth.
- Restaurants now outsell grocery stores in the US.
- Rent is among the fastest-rising household costs in the statistically significant changes of 2025.
- The nail technician boom: the fastest-growing salon job in the US.
- Gujarat vs Odisha: why small businesses in one state add three times the value.
Contact
For questions about a figure, its method or the latest release, contact us through the website’s contact page with the address of the statistic or report you are using.
Questions from journalists
Can I republish Advanton charts?
Yes. Embed them free with the embed code on each page, or use the chart image with a link to the statistic page.
Do I need permission to quote your findings?
No. Quote them with credit and a link; please name the original official source as well.
How do I know a figure is current?
Each statistic shows "Data last updated" and its period; the data update log lists every refresh and upcoming release.
Are your estimates official statistics?
No. Figures labelled "estimate" are Advanton calculations from official data, with the method shown. Report them as estimates.
Last reviewed November 11, 2026. Startup costs are estimates; check local prices, licensing and tax rules before you commit money.
