How Indian small businesses can set prices that cover costs and earn a fair profit: working out costs, cost-plus, competitor and value-based pricing, benchmarks from MoSPI data, GST-inclusive and plus-GST prices, discounts, packages and when to raise prices.
profit margin
How to Price Your Product or Service: A Practical Guide for New Businesses
Underpricing is one of the most common reasons new businesses struggle. Here’s how to set a price that covers your costs, matches your value and still wins customers.
