Our client is a well known apparels brand based in India with presence across East Asian region. Company launched new clothing line for teenage boys and girls and they wanted to test the market first before adding new designs to the existing clothing line. For this company needed a solution that can engage teenagers when they are walking down the street or waiting at the bus stop or while checking out clothes inside the retail store.
ADVANTON proposed augmented reality mobile app for the front-end and a back-end to push the right content while customers are using the app. We focused on brand’s logo and built our strategy around it. We enabled consumers to be able to scan the brand’s logo that appeared on various bill board advertisements, print advertisements and brochures and on the shelves inside the store. Scanning the logo brought new clothing line alive on the smart phones and tablets and consumers started exploring the new products/clothing line on their phones and tablets. Customer engagement increased by 40% and brand’s logo was scanned over 1 million times in a month. Customers were delighted to see the clothes and other details come alive on their phones & tablets just by scanning the logo.
Company gained access to the insightful data about consumer choices, preferences, most checked clothes and pricing parameters. Our solution enabled the brand to tap three different channels of marketing simultaneously, through print ads, bill board ads and in store advertising.